your-news image


With a total crop volume at only 60 percent of a year ago, the California avocado season is winding down as Mexico gears up to fill demand. Ron Araiza, director of sales for Mission Produce Inc. in Oxnard, CA, told The Produce News Aug. 20 that California was expected to send around 6 million cartons of fruit to market this week and reduce its volume by around 1 million cartons per week for the next several weeks. That means... Read more

Today's Headlines

What's New

Provost of I Love Produce expects Chinese garlic to be down this year
Garlic prices held up remarkably well on the whole in 2013 in spite of the large volume of garlic imported from China. This year, the Chinese crop is expected to be down a little in volume, which should make for stronger markets in the United States, according to James (Jim) Provost, managing partner of I Love Produce LLC in Kelton, PA. Provost had just returned... Read more

Company Profile

More Company Profiles »

Promotion remains the key to sales for Ayco
For Peter Warren, business development for Ayco Farms Inc. in Pompano Beach, FL, the Peruvian asparagus deal can be boiled down to a simple equation: a good f.o.b. price equals retail promotions, which equals good sales. “You can sell 10 times more product [at retail] if the price is $2.99 than if it is $5.99,” he stated. More than most items, he said asparagus... Read more


More People »

Cherie C. Watte named new chair at CA GROWN
Cherie C. Watte, executive director of the California Asparagus Commission, is the new chair at CA GROWN, a partnership between the California Department of Food & Agriculture and commodity groups representing the state’s agriculture industry. Watte follows former chair Kasey Cronquist, chief executive... Read more


More Videos »

Mushroom Council continues strong promotion, mushroom consumption swelling
“Mushroom blendability is the driving and emerging trend for mushrooms in both foodservice and retail,” said Bart Minor, president of the Mushroom Council. “Mushrooms are on target to make a big impact at foodservice and retail that will improve consumers’ nutrition and maybe improve the cost to prepare... Read more