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Excitement for Vidalias building at Generation Farms

As the sales and marketing manager for Generation Farms, headquartered in Lake Park, GA, Lauren Dees’ job is to advocate for the Vidalia industry while diversifying the brand through sales and marketing initiatives.

GenerationFarmsLogo.11.12.15.4C “Generation Farms carries a year-round sweet onion program made up of import and domestics from Washington state and Florida,” she said. “We also have conventional as well as organic yellow, reds and white onions. In addition to our extensive onion program, we also have carrots, green beans, watermelons and blueberries.”

Generation Farms continues to see success by striving to supply its customers with a consistent high-quality product at a good value price that achieves repeat business at the store level.  

“There is a definite buildup of excitement starting early spring and people are certainly excited to know when they can expect to see their favorite sweet onion,” Dees said. “As with previous years, we are consistently seeing the demand for organic Vidalia’s and I think in the next few years we will start to see a resurge in foodservice as millennials and food influencers are again identifying Vidalia onions as the premier category leader.”

Due to the unexpected snow this year — something the company hadn’t faced in a long time — Dees noted it’s hard to really gauge the actual impact the weather had on the industry as a whole, though while Generation Farms may have lost a few weaker plants, overall, the outlook is for a quality crop with average yield.

In 2018, the company will offer a brand new three-pound handle bag and its premier Deep Roots organic line.

“One purchase decision consistent amongst all demographics is convenience,” Dees said. “We are seeing this with an increase in consumer packaging prompting us to invest in additional bagging equipment.”

Outside of Vidalia onions, the buzz at the company concerns its expansion of its year-round sweet onion program to include the new tearless sweet Sunions.

“We are also adding to our organic presence, complementing our organic Vidalia’s with the addition of organic yellow, reds and white onions,” Dees said.