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Inline Plastics completes corporate branding refresh

Last year, Inline Plastics initiated a corporate branding refresh campaign that resulted in a modern, fresh company logo, new packaging and new collateral. Last week, Inline announced the final phase of this new visual identity with the launch of a fully redesigned corporate website.inline

The new website design features rich images, easy navigation and is mobile-friendly. "This site incorporates all the redesigned visual branding components we began rolling out last year," said Tom Orkisz, president and chief executive officer of Inline Plastics. "Each of Inline's distinct brands — Safe-T-Fresh and Essentials — are easily identifiable and graphically show the respective family of products. But most importantly, it is extremely easy for our web visitors to find the resources and product information they need within a few clicks on the site."

A few of the key enhancements users will realize on the new site include:

  • High-quality product images with applications and specifications
  • A searchable catalog for easy identification of product options
  • Sustainability section outlining corporate commitment to the environment
  • Packaging Automation Solutions section detailing unique benefits and guides
  • Resource center, a library of collateral, spec sheets, certifications and documents

The site redesign is the final phase of a corporate-wide branding refresh campaign that started in concert with the company's 50th Anniversary. Packaging, product and corporate materials have utilized the new branding since it began the roll out last Spring. All Inline Plastics signage has been updated throughout all Inline locations. "The final step was our digital presence," Orkisz added. "Now every touch-point with Inline incorporates the look and feel of our commitment to leadership and innovation within the packaging industry."

The Inline Plastics marketing team partnered with a prominent local agency in the development of the new branding. "The team designed a site that is modern and fresh, while providing functionality that is user-friendly," Orkisz said. "Moving forward, the site will be continually updated to communicate new product launches, news and highlights from the company, and provide resource materials."