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Innovative marketing programs drive Peruvian avocados but volume to U.S. down 20 percent
At the start of the season, avocado growers in Peru expected to export 400 million pounds of fruit, with 100 million pounds bound for the United States. But as of late July, those numbers were down due to a combination of an El Niño weather pattern that reduced volume and strong markets in Europe that siphoned away some fruit from the United States.Xavier Equihua (center), president and chief executive officer of the... Read more

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Being a permanent crop, what you sow in your grape vineyards today typically takes several years for the rewards to be reaped. Such is the case with Stevco, a grape grower and shipper based in Los Angeles with farming operations in Mexico, and California’s Coachella and San Joaquin valleys. Jared Lane, vice president of sales and marketing for the firm,... Read more

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Organic production fuels growth at Anthony Vineyards
With a concerted effort to expand its organic acreage over the past several years, Anthony Vineyards Inc. grape production is now evenly split between conventional and organic grapes. The Bakersfield, CA, firm is currently producing on all cylinders after transitioning from California’s Coachella Valley to the state’s San Joaquin Valley with the... Read more

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J&J Family of Farms welcomes Bob Ziel as director of food safety and social responsibility
J&J Family of Farms recently hired Bob Ziel as its new director of food safety and social responsibility. Ziel brings more than 30 years of food-safety experience to J&J, having held key food-safety roles with McEntire Produce, The Kraft Heinz Co. and ConAgra Foods, among others. His most-recent... Read more