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Giant Food announces new president
Ira Kress has been appointed president of Giant Food, effective immediately. “Ira has been a dedicated leader for Giant Food for 36 years and we are proud to appoint him to this role,” said Kevin Holt, president of Ahold Delhaize USA. “Ira has been serving as interim president of Giant Food since last summer, and he has Read More ...
Industry Viewpoint: Strengthen communications in challenging times
Effective and good communication is at the heart of every sound leadership and management practice. From establishing clear expectations, setting big picture goals, building company culture down to fostering accountability, communication is always at the core of effective leadership. Clearly messaged, trusted Read More ...
Proseal working around the clock to keep customers running
The fresh produce industry is one that truly stretches from farm to table. A web of organizations moving together strategically to provide consumers with the products that they need, day in and day out. Proseal, a leading manufacturer of tray sealing equipment, plays a vital role in ensuring that all of the efforts Read More ...
Viva Fresh Wellness Reveal a success
When the Viva Fresh Expo was launched in 2015 by the Texas International Produce Association, one of the objectives of event organizers was to increase fruit and vegetable consumption. One aspect of that work came clearly to the fore on May 20, when Viva Fresh presented the “Clean Eating Challenge Wellness Reveal.” Craig Read More ...
Schnucks to launch new EatWell banner
Schnuck Markets Inc. is introducing a new store format in Columbia, MO, focused on consumers prioritizing health and wellness, natural foods, and the occasional splurge. EatWell, A Natural Food Store by Schnucks, will open in early summer 2020. The location was formerly a Lucky’s Market before Schnucks purchased it during a Read More ...
Fresh Farms offering Mexican grape promotable volumes
Beginning May 26, Mexico will begin to provide table grape volumes well-suited for retail promotions, according to Scott Rossi, sales manager of Fresh Farms LLC, based in Nogales, AZ. Promotable volumes will be available through June. On May 14, Rossi indicated that Fresh Farms’ featured Sonoran grape deal transitioned Read More ...
Marketing trailblazer Melissa McDill mourned
Melissa (Missy) McDill, founder and president of McDill Associates, died at home with family on Monday, May 18. She was 65. A native of Salinas, CA, she established McDill Associates in the 1970s to serve the marketing needs of companies in various industries. Armed with a BFA from California College of the Arts and Read More ...

It appears the majority of eastern Missouri, southern Illinois and western Tennessee escaped any serious rains from Hurricane Barry. As of late Monday evening, rain totals for the past 48 hours were under 1.5 inches for this region, though there be isolated areas with higher totals. This should be good news for the local watermelon deals coming out of these areas.weat

What these growers do need to be worried about is an extended heat wave starting tomorrow and continuing through the weekend. This heat wave will encompass most of the Midwest. The NWS is forecasting highs in the mid-90s with excessive humidity causing the heat index to reach as high as 110. 

HEAT ADVISORY FOR THE CAROLINA COAST
Watermelon growers in the North Carolina coastal areas will also experience heat this week with highs in the mid-90s and a heat index of well over 100. Two of the newest locations for watermelons to be added to the Weathermelon app are Seven Springs and Goldsboro, NC. Both locations will see highs in the mid-90s this week.

EXTREME HEAT COMING TO NEW JERSERY AND PENNSYLVANIA GROWING AREAS
Temperatures in New Jersey, Pennsylvania and New York will begin rising starting tomorrow with a max temp of 94. Temperatures will continually rise throughout the week hitting a peak of 98 on Saturday will a min temp of 77 on the same day. Temperatures will remain in the 90s through Monday. On Tuesday, July 23 things will change, and max temps will drop back down into the 80s. Look for production to increase over the weekend and into early next week.

WEEK OF NORMAL TEMPS OUT WEST AND THEN MORE HEAT
California begins to cool down today after five days of excessive heat. We should be seeing more product in the marketplace from this heat but be careful of qualities. Starting today temps will drop back to normal in the San Joaquin Valley as well as coastal growing regions. Temps will remain in the normal range until Tuesday, July 23 when they will rise once again through the end of that week.

ONE MORE SHOT OF EXTREME HEAT FOR MICHIGAN
Michigan growers get ready for one more shot of extreme temps this weekend. Look for temps in the mid-90s starting Thursday and peaking at 96 on Friday. Max temps will drop back down into the 80s next Monday.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

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Western growing regions getting hit by rain, cooler temps

floral pulse