Kid’s Choice Fresh Produce watermelons seeing strong sales
When the coronavirus pandemic hit, those working at Kid’s Choice Fresh Produce Inc. weren’t sure what to expect, and assumed it would mean a decrease in business early-on. However, that hasn’t been the case at all. “We’re still going, and in fact, we’re selling more watermelons than we usually do at this time,” said Tom Read More ...
Emerging trends to watch
As we continue to navigate this coronavirus world, we find ourselves in limbo. Some counties and states are optimistic about re-opening, using a phased approach and strict guidelines to ensure the safety of employees and patrons. Other regions find themselves in the same position they were in a month ago, grappling with this Read More ...
Industry Viewpoint: Strengthen communications in challenging times
Effective and good communication is at the heart of every sound leadership and management practice. From establishing clear expectations, setting big picture goals, building company culture down to fostering accountability, communication is always at the core of effective leadership. Clearly messaged, trusted Read More ...
Proseal working around the clock to keep customers running
The fresh produce industry is one that truly stretches from farm to table. A web of organizations moving together strategically to provide consumers with the products that they need, day in and day out. Proseal, a leading manufacturer of tray sealing equipment, plays a vital role in ensuring that all of the efforts Read More ...
Viva Fresh Wellness Reveal a success
When the Viva Fresh Expo was launched in 2015 by the Texas International Produce Association, one of the objectives of event organizers was to increase fruit and vegetable consumption. One aspect of that work came clearly to the fore on May 20, when Viva Fresh presented the “Clean Eating Challenge Wellness Reveal.” Craig Read More ...
Schnucks to launch new EatWell banner
Schnuck Markets Inc. is introducing a new store format in Columbia, MO, focused on consumers prioritizing health and wellness, natural foods, and the occasional splurge. EatWell, A Natural Food Store by Schnucks, will open in early summer 2020. The location was formerly a Lucky’s Market before Schnucks purchased it during a Read More ...
Fresh Farms offering Mexican grape promotable volumes
Beginning May 26, Mexico will begin to provide table grape volumes well-suited for retail promotions, according to Scott Rossi, sales manager of Fresh Farms LLC, based in Nogales, AZ. Promotable volumes will be available through June. On May 14, Rossi indicated that Fresh Farms’ featured Sonoran grape deal transitioned Read More ...

The majority of the Midwest and Northeast — including numerous growing regions — will experience their first major heat wave of the summer this weekend. The combination of excessive heat and humidity will lead to heat indexes of well above 100 — and even approaching 110.weat

This heat should break on Monday or Tuesday depending on location. Expect high temperatures to drop by an average of 10 degrees from one day to the next once the heat wave breaks.

For those of you dealing with citrus out of Chile please be aware the forecast is for freezing minimum temps and rain this upcoming Sunday, Monday and Tuesday. The storm will hit Sunday with up to 0.5 inches of rain across all growing regions and possibly higher in isolated areas. Minimum temps for Sunday through Tuesday night are forecasted to between 28 and 33 depending on location and day. Maximum temps for these three days will be in the 40s and low 50s.

Right now, the main shadehouse growing regions in Mexico as well as Oceanside Pole in San Diego County are experiencing perfect weather.

On the eastern side of Mexico in the region of Torreon, Coahuila, which is a major summer region for shadehouse veg, steady temps rule the day with highs in the 90s and lows in the low 70s and no chance of rain. Expect quality and volumes to be good.

On the west coast of Mexico in the San Quintin region of Baja California they are also experiencing ideal growing conditions. Max temps will be in the mid- to upper 70s for the next 10 days, and min temps in the mid- to upper 60s. There is no chance of moisture in the 10-day forecast.

Oceanside Pole tomatoes grown in Oceanside, CA, will see temps warming over the next 10 days. Today’s max temp for the area will be 73 with a min temp of 62. By next Tuesday expect the max temp to be 80 and a min of 68. As this area is just starting their season look for these warmer temps to really bring on production. Quality should be excellent.   

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

Market Watch

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Western growing regions getting hit by rain, cooler temps

floral pulse