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Joining more than 175 brand owners and retailers that have added the How2Recycle label program to their products, Oppy aims to inspire families everywhere to recycle its produce packaging and make it easier to do so. How2Recycle is a standardized on-package label program dedicated to reducing confusion over a product’s recyclability. Each label is unique in that all members receive a customized recycling assessment for every pack style to ensure accurate disposal... Read more
California Sun Dry unveils major brand evolution
California Sun Dry is launching a refreshed brand identity to communicate the product's core values of natural flavor, healthy eating and its California roots — where the brand’s tomatoes are naturally grown and dried. This is the company’s first evolution of its branding since its founding in 1991. The new design, label and logo were unveiled at the 2019 Produce Marketing Association’s Fresh Summit. “The new branding strongly resonates with the values of California... Read more
North Bergen, NJ-based Exp Group LLC will be making its presence known at the 2019 PMA Fresh Summit in Anaheim, CA, on Oct.17-19. Its team of executive, sales and marketing personal will be walking the floors, meeting with customers and introducing the company’s impressive line of specialty ethnic items. Attending the show will be; President and Chief Executive Officer Emil Serafino, Vice President Anthony Serafino — who is also the son of Emil; Vice President... Read more
Rice Fruit’s apple trees have very deep family roots
At over 100 years since its beginning in its current company structure, Rice Fruit Co. in Gardners, PA, receives, stores, packages and markets fruit for more than 40 farm families in the surrounding areas. Vice President of Sales and Marketing Brenda Briggs, said the company is excited about the 2019 PMA Fresh Summit in Anaheim, CA, Oct.17-19. “Rice Fruit will be at Booth No. 749,” said Briggs. “Joining me in greeting and meeting with current and prospective... Read more
Taylor Farms highlighting chopped salad kits at Fresh Summit
Originally founded by former Fresh Express founder and CEO Bruce Taylor 24 years ago, with the dream of becoming America’s Favorite Salad Maker, Taylor Farms currently ranks as the world’s largest processor of fresh-cut vegetables, fulfilling that goal. As it sets up show behind Booth No. 1891 at this year’s Produce Marketing Association’s Fresh Summit, Taylor Farms is excited to continue conversations around its acquisition of Earthbound Farm and the benefits... Read more
Honeybear Brands excited to showcase premium products at Fresh Summit
Elgin, MN-based Honeybear Brands is looking forward to PMA Fresh Summit this year for two key reasons: first, to catch up with customers and colleagues, and second, to showcase its premium products. “This is a great opportunity to visit with our retail partners, meet new retailers, and visit with many of the good people that work throughout the supply chain,” Don Roper, vice president of sales and marketing for Honeybear, told The Produce News in late September. “Everyone... Read more
Greenhouse goodness on display at DelFrescoPure
A berry good time is in store for attendees of the 2019 PMA Fresh Summit Covention & Expo visiting DelFrescoPure in Booth No. 2259 at the Anaheim Convention Center in Anaheim, CA. That is because among the products the Kingsville, ON-based company will be showcasing is its YES! Berries Pesticide Free Strawberries, which are being sampled with ice cream. “We are the first certified pesticide-free strawberry in North America,” Fiona McLean, marketing manager... Read more
Living the sweet potato life at Nash Produce
Have a question about sweet potatoes? If so, stop by Booth No. 1888 at the 2019 PMA Fresh Summit Expo in Anaheim, CA, and visit with officials from Nash Produce. “President Thomas Joyner and sales associate Thomas Webb will be at our booth to discuss our many packing options, sweet potato varieties available and our commitment to excellent, year-round service,” said Rebecca Scott, grower accounting/marketing director at Nash Produce, based in Nashville, NC. “We... Read more
How Wada Farms changed the game for marketing potatoes at retail
The new website of Wada Farms Marketing Group LLC in Idaho Falls, ID, positions the company, one of the largest grower-shippers of fresh potatoes, onions and sweet potatoes in the United States, as “The grower that changed the game.” The Produce News had a conversation recently with the firm’s president, Kevin Stanger, about some of the ways Wada Farms changed the game for marketing potatoes at retail with the introduction of value-added convenience products for... Read more
Phillips Mushroom Farms continues focus on organic category
Based in the mushroom capital of the World; Kennett Square, PA, Phillips Mushroom Farms is a leading supplier of a full line of mushroom varieties in both conventional and organic options. National Sales Manager, Kevin Donovan, told The Produce News that the company’s full line will be on display at its booth, No. 1856, at the 2019 PMA Fresh Summit in Anaheim, CA, on Oct. 17-19. “Our full sales and marketing team will be at the expo,” said Donovan. “Although we... Read more
Honeybear Brands announces conventional and organic packaging extensions
Honeybear Brands, a leading grower and developer of premium apple varieties, is continually evolving its offering to meet consumer demands and preferences. Based on these consumer preferences, the company is announcing two new packaging programs. Honeybear has experienced great success with its two-pound Honey Cubbie pouch as the market leading Honeycrisp package. As an extension of this success, Cubbie pouches will be available in three-pound packages for Gala,... Read more
Grower Network gearing up for Fresh Summit
In less than five years the Grower Network has already made a name for itself in the Bell pepper industry. The company is looking forward to attending this year’s Produce Marketing Association’s Fresh Summit to continue to spread its word and show it can do even more. “PMA is the place to be if you are doing anything in regard to the fresh produce industry, and this is an opportunity for us as growers to have the ability to showcase our items and even find... Read more
Vision Produce Co.’s ‘Ripe & Ready’ mango program paying dividends
Vision Produce Co., which is headquartered in Los Angeles has found increasing sales success treating mangos like bananas and avocados. “We are excited to lead the progression of the ‘Ripe & Ready’ mango program in the U.S.,” said Jesse Sepulveda, the company’s mango category manager. “Europe has been processing mangos for about 10 years now with great success. Our initial results show that the consumer has an extraordinary eating experience and this can be... Read more
Wada Farms sees large sizes, good quality in new potato crop
When the 2019 Idaho Russet harvest got under way around mid-August, the potatoes coming out of the early fields showed very good quality, but the size profile was mixed and on average appeared to be significantly smaller than normal. That was the case for Wada Farms Marketing Group LLC and for most other producers in the state. As the harvest has progressed, however, the size profile has continued to improve. Kevin StangerQuality continues to look good, and “although... Read more
New York Apple Sales launching Yes! Apples at Fresh Summit
The Produce Marketing Association Fresh Summit is always a perfect time to introduce a new and delicious apple to the industry. That’s exactly what Glenmont, NY-based New York Apple Sales Inc. is doing at the 2019 event in Anaheim. “Here comes Yes! Apples,” said NYAS Brand Manager Tenley Allen Fitzgerald. “The 2019 PMA Fresh Summit will blast off the new apple season launching pad with Yes! Apples’ brand of fresh apples.” The new Yes! Apples will be featured... Read more
FreshCap Mushroom announces investment from The Giorgi Cos.
FreshCap Mushrooms Ltd., a functional mushroom brand, announced a Series A investment of an undisclosed amount from The Giorgi Cos. Inc., a grower and distributor of fresh and processed mushrooms in North America. Tegan ShieldsFreshCap Mushrooms sells premium functional mushroom products through Amazon, its online store, and select retailers throughout the United States. The funding will be used to fuel multi-channel growth and to develop innovative functional... Read more
Mushrooms coming up rosy, but with a slight price wilt this season
Kevin Donovan, national sales manager for Phillips Mushroom Farms, told The Produce News that as the mushroom industry heads into the fall and winter holidays, prices are expected to be higher than last year. “For all of the typical reasons — supply and demand, increases in production costs, labor shortages and more — prices will increase this season,” said Donovan. “It’s going to be a rosy season, but with a bit of a wilt for these reasons.” He explained... Read more
Gourmet’s Finest celebrates 40th anniversary
In September, Gourmet’s Finest Mushroom Co. gathered its team members for a special celebration, honoring the 40 years the Avondale, PA-based mushroom producer has been in business. “We’re having a big party with all our people and we have quite a few people who have been here for the whole 40 years, and many others who have been here 30-35 years, so it’s a close-knit family-oriented company,” said Alan Kleinman, sales and business development manager for the company.... Read more
Mushroom Council launches #AMushroomADay for Mushroom Month
Known for its innovative and successful promotions and initiatives, the Redwood Shores, CA-based Mushroom Council launched its #MushroomADay campaign for the month of September, which is National Mushroom Month. Amy Wood, public relations specialist for the Mushroom Council, said the organization had a social media campaign, hashtag #MushroomADay all month touting the various ways consumers can eat more mushrooms every day. “It’s the most wonderful time of the... Read more
Sweet potato quality is key at Topashaw Farms
Officials at Topashaw Farms really know their sweet potatoes — after all, they have been growing them for over three decades, and over that time have cultivated a reputation in the industry for supplying top-notch sweet potatoes that are marketed under the Topashaw Farms label. “Our 2019 harvest is looking great!” Lindsey Edmondson, sales and logistics manager at Topashaw Farms, told The Produce News. “We have had no rain since we started digging and we have been... Read more