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Fresh Farms veg production up 10 percent across the board

Rio Rico, az — Fresh Farms’ winter vegetable program will be up 10 percent for almost every item, according to Jerry Havel, the firm’s director of sales and marketing.

For this season Havel said, “a lot of good things will be new to us.” These include red peppers and yellow corn in January from Guaymas, Sonora.

Mini-cucumbers, which will start before the end of the year, are another new item for Fresh Farms.

Fresh-Farms-Euro-CukeJerry Havel, Marco Serrano and Robert Hernandez“We continue to grow. It is a great time for Fresh Farms as we take on new clients. Our customer base is expanding, and we are working hard to fill demand.” Fresh Farms, which is owned by the Molina family, based in Hermosillo, Sonora, works with highly-qualified outside growers to meet its growing demand.

Havel said good markets for Mexican product are expected to last at least through the beginning of the new year. “We are expecting good pull for both Thanksgiving and Christmas on all items. “Because the East Coast is down in volume, East Coast customers may want to give us more volume, due to the high quality out of Mexico.”

In late October, Fresh Farms was shipping zucchini, yellow and gray squash, as well as watermelons, Persian and Euro cucumbers.

“In November we will start hard shell squash, eggplants, green bells, red peppers and green beans.”

In late October he told The Produce News that the watermelon market has been very good. The squash market has not been good enough yet, but is expected to be up in November and December and the market for cucumbers, for the most part, is pretty good.