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Village Farms variety in Viva Fresh showcase

Lorabella Blossom, Village Farms’ newest tomato variety, has been selected as a finalist for the inaugural Gateway to Innovation Awards at this years Viva Fresh Expo, which will be held in San Antonio, Texas, April 5-7.

Helen Aquino, director of brand marketing and communications for the firm, described the newest tomato entree to the team’s lineup as “an exciting orange tomato with a blissfully bright citrus essence.” She said it was part of the famed San Marzano tomato family and “is great for snacking, cooking, grilling and roasting.” Besides being one of the stars at the Village Farm booth, No.129, it will also be on display in the show’s featured product showcase.

Lorabella-Blossom At this year’s Viva Fresh, Village Farms will be featuring all of its unique and exclusive specialty tomatoes that are grown in Texas, including Heavenly Villagio Marzano, Cabernet Estate Reserve, Cherry no. 9 Fall in Love Again, True Rebel Mix, Lip Smackn Grape and Sinfully Sweet Campari, along with the company’s other tomatoes, peppers and cucumbers.

As one can see, naming the new tomato varieties is an art form in itself at Village Farms.

Aquino said snacking tomatoes have shown substantial growth within the tomato category in recent years and the trend appears to have staying power. “Consumers want tomatoes that taste great an are versatile,” she said. “All of our specialties are wonderful for snacking but great for grilling roasting, saucing, cooking...making them extremely versatile.”

Village Farms will be represented at the show by Director of Strategic Business & Sales Development Lyra Vance, Senior Vice President of Grower Relations & Supply Development Michael Minerva and District Sales & Fulfillment Manager Carlos Flores.

Village Farms, which has its corporate USA headquarters in Heathrow, FL, is one of the largest producers, marketers and distributors of greenhouse-grown fruits and vegetables in North America. The company prides itself on producing all of its crops in environmentally-friendly, soil-less glass greenhouses. It markets both to retailers and fresh food distributors throughout the United States and Canada 365 days a year. It’s registered tagline is Good for the Earth as it touts its cutting edge greenhouse technology as using less water, land and chemicals than other production methods.