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Green Giant Fresh bowls over consumers in the prepared produce category

Long an innovator in the prepared produce arena, Green Giant Fresh has done it again with its new line of fresh vegetable vegan meal bowls.

The first phase of the all-vegetable meal bowls line consists of six flavors: Buddha Bowl, featuring chopped sweet potato, cauliflower, Brussels sprouts, broccoli, roasted chickpeas and tahini sauce; Burrito Bowl, containing chopped cauliflower and ancho-chipotle pepper black bean sauce; “Fried Rice Bowl,” with chopped cauliflower, carrots, onions, broccoli and teriyaki sauce; Pad Thai Bowl, featuring carrot noodles with peanut-flavored sunflower butter sauce; Ramen Bowl, made with butternut noodles, chopped cauliflower, carrots, onions, broccoli, roasted edamame and ramen seasoning; and Rancheros Bowl, with chopped sweet potato, cauliflower, kale and green chili sauce.GGF-Meal-Bowl-Line-web

“Our unique line offers six distinct world flavors that can be microwaved right in their bowl and are ready in just minutes,” said Lori Bigras, director of marketing and communications for Salinas, CA-based Green Giant Fresh. “Whether on the go or limited for time, there’s no reason one needs to forego nutrition — or flavor.”

Green Giant Fresh Meal Bowls are 100 percent vegan and come packaged in a microwave-safe bowl that consumers simply pop in the microwave, heat, stir and enjoy. Each vegan bowl comes with a sauce/seasoning pack full of flavors ranging from sweet and tangy to zesty and savory. Green Giant Fresh officials note the meal bowls are also quite versatile, as consumers can easily add their own proteins and toppings.

“We know consumers are on the go and looking for healthy and nutritious foods, swaps and meal alternatives,” said Jaimie Strachan, chief executive officer of Green Giant Fresh. “Our meal bowls line was developed in response to this demand, then refined and perfected with our premium vegetable products, along with desirable flavors that give each bowls its distinctive personality.”

Initial consumer and trade reaction to the meal bowls has been so positive that Green Giant Fresh already has additional flavors and line extensions in development.

“Continually innovating unique, convenient and versatile products for time-starved consumers is central to everything we do at Green Giant Fresh,” Strachan said. “We’re all looking for healthier alternatives for our everyday dishes, but don’t want to forego the flavor. The all-vegetable vegan meal bowls are the perfect solution. These tasty meals in a bowl can be microwaved and ready in just minutes,” Strachan said.

For years, Green Giant Fresh has been developing meal-ready products to help consumers eat healthier. In 2015, for example, Green Giant Fresh introduced Cauliflower Crumbles chopped cauliflower. “We then evolved that into a line to include Cauliflower Crumbles Fried Rice Blend and Sweet Potato & Cauliflower Crumbles chopped vegetable products,” Bigras said. Elements of the Cauliflower Crumbles are included in the vegan meal bowls.

“Our coveted Spaghetti Squash product — which is peeled, cored and cut squash — comes in a microwavable pouch that offers cooked spaghetti squash in just minutes, making a nutritious and delicious pasta swap ready with virtually no mess, no prep and no clean-up,” Bigras said.

In 2016, Green Giant Fresh rolled out a full line of fresh Vegetable Noodles, including Beet, Butternut Squash, Carrot, Sweet Potato and Zucchini. “Time-starved consumers love the versatility and convenience of these fresh vegetable noodles, also available in microwave pouches,” Bigras said.

On its website, Green Giant Fresh provides dozens of easy recipes for its prepared produce, including spaghetti squash pancakes, spaghetti squash pizza nests, carrot noodles with brown sugar sauce, and cheddar cauliflower “popcorn.”

The continually expanding Green Giant Fresh product line spans more than 200 branded goods across the majority of fresh vegetable categories. Many of the products are microwavable, providing not only a quick, easy-to-prepare option, but also a healthier alternative for a variety of dishes.