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Demand driving Fresh Farms to increase all programs

RIO RICO, AZ— Fresh Farms is continuing to grow all of its programs — fueled by an increase in demand by its retail partners, according to Jerry Havel, director of sales and marketing for Fresh Farms LLC.

“Organic products are included in our growth plan,” he said. “We are introducing and expanding on all of our organic products with the end goal being able to offer both conventional and organic in every item we produce.”

Jerry-Havel-butternut-squashJerry HavelThis spring Fresh Farms will continue to have a large volume of zucchini and yellow squash, according to Havel.

“Cucumbers and English cucumbers will be plentiful as well,” he said. “Our hard squash program will extend into May as well. Green Bells and colored Bell peppers will harvest well into May. Eggplant, green beans, and corn will continue to harvest until April.”

Havel expected watermelon from Guaymas to begin harvest the first week of April followed by Hermosillo around May 10. “We will have a large seedless watermelon program from early April until the middle of June,” he added. 

Table grapes are a specialty for Fresh Farms, which expects to begin from Jalisco this spring in early April. This deal will bring an increased supply of premium green seedless in both Sweet Globes and Sugar Crisp, and more Cotton Candy will be available this April.

“The Hermosillo grape harvest should begin in early May,” said Havel. “There have been better chilling hours this winter. It is very early to predict but we are always optimistic we will have a very large production of all colors of table grapes, including the high-demand new premium varieties like Cotton Candy, Sweet Globes, Prime Seedless, Sweet Celebration and the Black Sweet Sapphire.” 

Havel said that Grupo Molina, based in Hermosillo, Sonora, and the parent company of Fresh Farms “is hard at work in Mexico constantly working on improving our production, quality, and food-safety operations. They are on the cutting edge of farming innovations and understand that, for Fresh Farms to be successful, we need to have excellent quality, volume and supplied by the latest varieties that help our retail partners continue to be successful and give the consumer what they are looking for in the produce department.”