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A new look for Freshline Produce

Freshline Produce unveiled its new product packaging design at the Southeast Produce Council’s Southern Exposure show, showcasing a new look and bringing in a new era for the brand.

“We decided to do a complete rebrand,” said Adam Forem, Freshline’s president. “We purchased Supreme Cuts three-and-a-half-years ago and now we are changing everything over to a Freshline brand.”Photo-Dec-12-10-58-50-AM

Once the two companies aligned, their cultures meshed and the sales staff was in place, it was time to launch the brand refresh as a way to increase sales and promote the new energized company.

The Mahwah, NJ-based company offers an extensive line of fresh cut produce items to the foodservice, retail and manufacturing sectors and can custom cut and pack any fresh fruit or vegetable.

The newly designed Freshline brand is both bright and imaginative and better bares the company’s spirited philosophy of innovation and creativity. Priding itself on an ability to provide quality, fresh-cut produce from local and sustainable farms, the brand’s new tagline reads, “Food from the Heart.”

The company is a big green bean processor, and has developed a lot of new organic items, including noodles and rice, and also introduced some ready-to-eat small-bite fruit items recently.

“Our strategy is going to try and stay innovative,” Forem said. “Being that we are heavily involved with a lot of foodservice organizations, we take a lot of recommendations and work with a lot of chefs in the industry to see what’s hip and hot out there. We put our heads together with them and work with them.”

Additionally, thanks to a young, vibrant staff, Freshline’s team stays ahead of the curve in developing what could become the “next big” item.

“We’re going to continue doing that over the next year and continue to develop what we already do that we do very great,” Forem said.

Freshline’s facility contains multi-temperature zone coolers for optimal storage of specific produce items.

“We are going to expand our facility with some more refrigeration capacity for processing,” Forem said. “We’re developing some new packaging for our items and trying to become more sustainable in both packaging and the processing areas.”

The revamped packaging will include the new label, and consist of different kinds of clamshells that can be reused by consumers as a bowl. All bags are microwavable as well.

The company is also launching a new website and creating a new social media campaign in 2019.

“For us, it’s very important right now. The direction of the industry is really to try and connect directly with consumers and be transparent, and with this campaign we can not only show how our products are made, where it comes from and what we do to keep things fresh and the quality great, but also share recipes,” Forem said. “A lot of consumers don’t know what to do with these unique items, such as a turnip noodle, but we’ve developed a chow Mein and will have a video on our social media that shows how to make it.”