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Little Potato Company adding a little sizzle to summer sales

The Little Potato Company, a grower of Creamer potatoes in North America and a world leader in specialty Creamer potato varieties, kicked off the summer with its a Add a Little Sizzle to Your Grill campaign celebrating summer BBQs. Sizzle-Campaign

Running June 20 through Aug. 8 in the U.S. and Canada, the promotion will highlight the oven- and grill-ready kits, microwave-ready kits and bagged potatoes, and will support retailers by driving retail traffic and sales during popular summer grilling holidays, like the Fourth of July and Canada Day.

Through a combination of in-store and digital activity, the Add a Little Sizzle to Your Grill promotion will be supported with initiatives, including digital coupons, in-store signage at participating retailers, integrated online campaign with grilling recipes, videos with tricks and tips and targeted digital and social ads and an enter-to-win consumer sweepstakes for a chance to win $5,000.

The company said the campaign will surprise, delight and educate consumers on the variety of ways Creamer potatoes can be enjoyed during summertime cookouts and grilling occasions.