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The relative calm after the storm

As the spring holidays wrap up, including the MOAFH (Mother Of All Floral Holidays — Mother’s Day), the reality that there is still over half a year of business left in 2017 sets in. Consider attending the International Floriculture Expo — or one of the many other upcoming industry trade shows — in order to reinvigorate yourself, to see which styles are trending, the new products available, and to network with other professionals so you can capitalize on the coming months. In this edition we preview the IFE, AIFD Symposium, Cultivate ’17, FPFC SoCal Expo, Fresh Connections: Floral Miami, and Michael LoBue invites you to the CalFlowers Fun ’N Sun event.

All of those industry events prove necessary, productive and valuable. According to the Center for Exhibition Industry Research, 92 percent of trade show attendees are looking for new products, 79 percent say meeting suppliers helps them decide what to buy, and 99 percent of exhibitors report they receive value from trade shows that they don’t get from other marketing efforts. So, maybe you’ve earned some time off to recuperate, but don’t rest on your laurels because opportunities abound as you head into summer. Richard Lutes is the floral editor and floral sales manager of The Produce News. He can be contacted at 763/595-9559 or lutes@theproducenews.com.