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IFE daily schedule of events

For schedule updates, the International Floriculture Expo website is

Tuesday, June 13

7 a.m.-4 p.m. Registration Open

7:30 a.m.–9:15 a.m. Floral Flash Speed Networking

9:30 a.m.–10:15 a.m. “Creative Thinking: New Technology & Leading-Edge Innovations,” Jacque Sir Louis, Smithers Oasis, Heidi Stachel, 3-D Virtual Designer, and Dione Baird, Albertsons Southern Division

10:30 a.m.–11:30 a.m. “Cross-Merchandising: Green Acres is the Place to Be!” Robert DeBellis, World Class Flowers

Noon–1:15 p.m. Lunch Keynote: “Flowers Make the Supermarket! A Look at the Changing Retail Environment and the Opportunities,” Phil Lempert, Supermarket Guru

1:30 p.m.–2:30 p.m. “Industry Think Tank: Diverse Perspectives in the Global Floriculture Industry,” panel session including Joaquin de la Torre, Ball S, John Simko, Sunshine Bouquet Co., Zelalem Messele, EHPEA Ethiopia, and Lane DeVries, Sun Valley Floral Group

2:45 p.m.–3:45 p.m. “Problem Solving: Actionable Solutions to Tough Industry Problems,” panel session including Terril Nell, American Floral Endowment, J Schwanke, uBloom, Shawn C. McBurney, Government Relations Society of American Florists, and Kevin Prill, Ahold USA

4 p.m.–5 p.m. “Marketing Tactics: Maximizing Millennial Floral Purchasing,” Renato Soqueco, BloomNet

5 p.m.–6:30 p.m. Toast to the Industry Reception featuring the Merchandising Award of Excellence and the Flower Naming Ceremony

Wednesday, June 14

7 a.m.-4 p.m. Registration Open

8 a.m.–9 a.m. Joint General Session

10 a.m.–4 p.m. Exhibit Hall Open

11 a.m.–11:45 a.m. Innovation Battlefield Challenge

1 p.m.–4 p.m. Flower Field Chat Sessions

1 p.m.–4 p.m. Design Demonstrations

3:30 p.m.–4:30 p.m. Iron Designer Competition & Happy Hour

Thursday, June 15

7 a.m.–4 p.m. Registration Open

8:30 a.m.–9:30 a.m. “Digital Strategies: Get ‘Rich’ or Die Tweeting,” Max Duchaine, Society of American Florists

9 a.m. Exhibit Hall Open – Key Buyer Power Hour Only

10 a.m.–4 p.m. Exhibit Hall Open

11 a.m.–3 p.m. Flower Field Chat Sessions

11 a.m.–3 p.m. Design Demonstrations

1:30 p.m.–2:15 p.m. “Impact of Giving in the Floral Industry,” Larsen Jay, Random Acts of Flowers