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Pantone announces 2018 Color of the Year – Ultra Violet

During the current climate of political divisiveness in the United States, Pantone’s 2018 Color of the Year — Ultra Violet — shows us what is truly possible. Pantone hopes the blue and red, the colors used to designate America’s liberal and conservative politics, can become a more harmonious purple, according to a news release.

“It’s the most complex of all colors because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new,” said Leatrice Eiseman, Pantone’s executive director, in the release.

PANTONE--GRAPHIC Ultra Violet “communicates originality, ingenuity, and visionary thinking that points us toward the future,” according to Pantone’s website. This particular shade of purple represents the “complex and contemplative,” as in the cosmos, along with the qualities of “unconventionality and spirituality.”

“We are living in a time that requires inventiveness and imagination,” Eiseman said. “It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

The color’s name has Latin roots: “ultra” means beyond, and violet comes from the word “viola,” for the native, wild species of the violet flower. Violet is also the color of the highest frequency of visible light, so ultra-violet is beyond the violet spectrum of visible light.

“We are living in complex times,” said Laurie Pressman, Pantone’s vice-president. “We’re seeing the fear of going forward and how people are reacting to that fear. I see this as very much an optimistic color, an empowering color. We want to find some peace and calm within ourselves.”

The floral industry can anticipate the rich, deep hues of ultra violet to be incorporated into wedding designs and special events. And it’s a versatile color that can be naturally paired with Greenery, which was last year’s color of the year.

There are many flowers that fit the ultra violet purple trend – hyancinth, lisianthus, tulips, sweet peas, orchids, calla lilies, dahlias, larkspur, anemones, irises, zinnias, hydrangeas and more. The options are seemingly limitless, so get ready to embrace the purple in 2018.