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International Floriculture Expo

The International Floriculture Expo will take place June 25-27 in Chicago. Below is a schedule of events.

Monday, June 25

7:30 a.m.-5:30 p.m. Registration Open

9:15 a.m.-10:15 a.m. Education Day Kickoff: The State and Industry Statistics of Global Floral Retail, Jackie Lacey

10:30 a.m.-1:30 a.m. Discovering the Science of Experiential Product and Merchandising Strategies — “The Art + Science Behind Balloon Merchandising,” Becca Knight and Edward Muñoz

Noon-1:15 p.m. Keynote Lunch: Ken Schmidt — “Make Some Noise: Open the Throttle and Dominate Your Marketplace”

1:30 p.m.-2:30 p.m. Building Efficiency, Collaboration and Revenue with the Latest in Transformational Technology — “New Marketing, Retail and Commerce Platforms,” Alex Frost, Brian Kanda and John Abkes

2:45 p.m.-3:45 p.m. Creating a Culture of Employee Community and Maximum Performance — “Attracting, Hiring, Motivating & Retaining Staff Members,” Glenna Hecht, Cheryl Bruno and Dione Baird

4 p.m.-5 p.m. Uncovering New Ways to Enhance the Customer Journey from Visual Engagement to the Cash Register — “Consumer Direct, Experiential, Decision Tree, Visual Trends,” J. Keith White

5 p.m.-6:30 p.m. Toast to the Industry Reception featuring the Merchandising Award of Excellence and the Flower Naming Ceremony

Tuesday, June 26

7:30 a.m.-4 p.m. Registration Open

8 a.m.-10 a.m. Flash Floral Speed Networking Sessions

10 a.m.-4 p.m. Exhibit Hall Open

1 p.m.-1:30 p.m. Flower Field Chat – Floral Trends Reinterpreted for the Retail World

2 p.m.-2:30 p.m. Flower Field Chat — Engaging Consumers in Floral Events

3:30 p.m.-4:30 p.m. Iron Designer Competition & Happy Hour

Wednesday, June 27

7:30 a.m.-4 p.m. Registration Open

8:30 a.m.-9:30 a.m. Advisory Board Annual Meeting

9 a.m.-10 a.m. Labor and Transportation Forum

10 a.m.-4 p.m. Exhibit Hall Open

11 a.m.-11:45 a.m. Innovation Battlefield Challenge

1 p.m.-1:30 p.m. Flower Field Chat — Book Signing & Q+A with award-winning florist and designer, author and former Chief Floral Designer at the White House, Laura Dowling