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Floral industry gathers for PMA’s Fresh Connections

Pcture-6Attendees from throughout the floral supply chain gathered June 7 in Anaheim, CA, for Produce Marketing Association’s Fresh Connections: Floral Anaheim event.

Buyers and suppliers alike connected at receptions and learned how to identify trends, understand implications, and explore options for innovation to take advantage of said trends with Lisa Feierstein, trend strategist at TrendWatching in New York City.

 

Jeff Arrizola of Sunshine Bouquet Co., Ashlee Dent of Albertsons Companies and Roga Galindo of Sunshine Bouquet Co.