PEOPLE

Natalia Gamarra Joins PMA as global business development manager
Natalia Gamarra joined the Produce Marketing Association Aug. 3 as the new global business development manager. Gamarra holds eight years of international business experience and possesses proficiency in several languages, including English, Spanish, Portuguese and Italian. Her knowledge and impressive background will be essential to her new role at PMA, a global fresh produce and floral association with members from more than 45 countries.Natalia Gamarra As the... Read more
Limex Sicar expands sales team
Limex Sicar & Ltd Co., a Colima, Mexico-based grower, packer and shipper of fruit and greenhouse commodities, announced that Dan Edmeier and Eduardo Herbst have joined its staff. Now vice president of sales, Edmeier will manage the company’s tomato program and sales operations based in Mission, TX. He brings over 32 years of leadership experience to his new position at Limex.Dan Edmeier and Eduardo Herbst. Edmeier has served in previous strategic sales and... Read more
Adam Brohimer joins Category Partners as vice president
Adam Brohimer, a seasoned retail produce marketing executive, has joined Category Partners LLC of Aurora, CO, as vice president. Most recently, Brohimer had been vice president of Fusion Marketing, and prior to Fusion he was an account manager for the Perishables Group Inc. “I’ve had the opportunity to work with Adam at his previous position, and more recently competed against him,” Mac Johnson, president and chief executive officer of Category Partners,... Read more
Erin Meder to join Capespan North America
Capespan North America announced that on Sept. 28, Erin Meder will join the company in the position of sales and category director for grapes. In this position, Meder will lead Capespan North America’s table grape sales and marketing effort for imported grapes from Peru, Brazil, Chile, South Africa and Mexico as well as its domestic California table grape program. Meder has been in the business of fresh produce sales and marketing for over 20 years and... Read more
Oppy strengthens Canadian sales
Produce industry veteran Todd Plaxton joined Oppy’s Calgary sales team in July, bringing more than 10 years of fresh produce experience and about three decades of expertise in food marketing and distribution to his sales representative role. Plaxton came to the produce industry in 2003, following a dozen years in sales for Nestle Canada Inc. and the previous eight years with his family’s company, Prairie Brokers Ltd., both in Saskatoon, SK.Todd Plaxton Plaxton... Read more
Idea Garden Marketing hires new marketing strategist
MEMPHIS, TN — Family-owned-and-operated Idea Garden Marketing has announced the hiring of industry marketing expert Karin White as its new marketing strategist. In this role, White will be responsible for strategically growing and maintaining clients' marketing efforts, including social media, website design, digital and in-store promotions, blogging and event planning. White will report to managing partners John Avola and Kim Avola.Karin White After officially... Read more
J&J Family of Farms hires director of farming
J&J Family of Farms has hired Richard (Dick) Bowman to fill the newly created position of director of farming. In his new position, Bowman will facilitate improved communication and coordinate production plans across multiple farming operations to meet the growing demand for high-quality, year-round production.Richard (Dick) Bowman Bowman comes to J&J with an extensive background in farm operations, including past experience that includes his role as owner... Read more
Bolthouse Farms names Scott LaPorta president and general manager
Bakersfield, CA-based Bolthouse Farms announced the appointment of Scott LaPorta as president and general manager of the company. In his new role, LaPorta will oversee the primary leadership of Bolthouse Farms’ sales, research and development, production, and distribution of fresh carrots, dressings, and super- and ultra-premium beverages. Additionally, he will oversee operations, agriculture, quality control and customer service. LaPorta first joined Bolthouse... Read more
Ready Pac Foods Inc. has named Dan Redfern as its chief financial officer. Redfern will be based in the Irwindale, CA, headquarters and will report to Tony Sarsam, chief executive officer. In his new role, Redfern will be responsible for overseeing and directing Ready Pac’s financial goals and objectives, driving the company’s financial planning including managing risk, record-keeping and company reporting. He will serve on Ready Pac’s First Team and assist on... Read more
Texas Citrus Mutual names new president
Texas Citrus Mutual has appointed Dale Murden as its new president. In October 2014 Murden joined the Texas Citrus Pest & Disease Corp. as the executive director and in December 2014, when Ray Prewett, longtime president, retired, Murden was asked to stand in as interim president of Texas Citrus Mutual. “Texas Citrus Mutual has a longstanding history of serving this industry and we feel confident that Dale is the best person to lead us into this... Read more
Hector Soltero joins Freska Produce as avocado sales manager
Freska Produce has added Hector Soltero to its sales team as avocado sales manager to further develop its growing portfolio of regional and national accounts. Soltero comes with a wealth of experience within the industry, having spent the last eight years with a local produce company representing the avocado category where he was instrumental in acquiring numerous accounts. Soltero joins Freska to continue Freska’s success in providing mangos year-round and... Read more
Dole taps culinary veteran as new director of culinary nutrition
The Dole Nutrition Institute, the nutritional research and education arm of the Dole Food Co., has named veteran culinary educator Mark William Allison as director of culinary nutrition, a new position. He will be based at the North Carolina Research Campus in Kannapolis, NC. Allison, former dean of culinary arts at the New Orleans Culinary & Hospitality Institute and the Charlotte campus of Johnson & Wales University, will leverage his culinary education... Read more
RedLine Solutions appoints new marketing director
RedLine Solutions, a provider of whole chain traceability solutions for growers, packers and shippers, announced the appointment of Adrian Down as marketing director. Down comes with a wealth of experience in barcode and product labeling systems, working most recently as the vice president of sales and marketing and general manager of VIPColor Technologies USA Inc. He has worked and lived in the United States, Germany and the United Kingdom, and recently received... Read more
Whole Foods names executive vice president
Whole Foods Market announced that Jason Buechel has been promoted from global vice president and chief information officer to executive vice president and chief information officer, becoming the newest member of the executive team effective immediately. Buechel retains responsibility for all aspects of information technology at Whole Foods Market. “Technology is essential to our customer experience, our team member experience, our ability to compete, and our... Read more
J&J Family of Farms expands leadership team
As part of ongoing efforts to expand the leadership team and keep pace with organizational growth, J&J Family of Farms has appointed Tom Travers as chief operating officer. Effective June 15,  Travers assumed the COO role, where he is responsible for overseeing operations, sourcing, sales and transportation and will have full P&L responsibility.   “We are fortunate to have someone with Tom’s leadership abilities and experience join our team,”... Read more
FPAA hires communications coordinator
The Fresh Produce Association of the Americas announced that Paula Beemer is joining the FPAA team as communications coordinator. Beemer is a native from Chile who has lived in Tubac, AZ, for the last 17 years. She is a fluent English and Spanish speaker. She has a degree in business and economics and for the last three years has been working as a freelance writer and photographer, covering community-concerning issues, events and profiles. In addition she has owned... Read more
Donio adds to sales team
Lauren Del Rosario has joined Hammonton, NJ-based Frank Donio Inc. in the area of sales, with a focus on business development and marketing. A 2001 graduate of the California School of Culinary Arts in Pasadena, CA, Del Rosario joined Donio on July 13. She was most recently at Gourmet Trading Co., headquartered in Redondo Beach, CA, for about two-and-a-half years. "I cannot express the enthusiasm I feel joining such an established company such as Frank Donio Inc.,"... Read more
Monterey Mushrooms names marketing coordinator
Lindsey Roberts will be joining Monterey Mushrooms Inc. as marketing coordinator, effective Aug. 3. She will report to Mike O’Brien, vice president of sales and marketing.   At Monterey Mushrooms Roberts will oversee print and website layout and design, content writing and editing, social media marketing and ad concept development to further developing the Monterey brand. Roberts comes to Monterey Mushrooms from Lakeside Organic gardens LLC,... Read more
New Jersey Agricultural Leadership Development Program celebrates 20th anniversary with exciting change
The New Jersey Agricultural Society announced July 20 its newly enhanced team to launch the 10th class of its New Jersey Agricultural Leadership Development Program in November. The society welcomes two new staff members from the agricultural community to direct and implement the program, and deliver what is expected to be the most dynamic program yet. Jennifer Matthews, of Cape May Court House in Cape May County, will serve as the new program director, and Kurt... Read more
Recognition: Longtime Tom Lange executive Bruce Rubin retiring this summer
A long career with Tom Lange Co. is coming to an end this summer for Bruce Rubin, who will retire from Tom Lange Co. at the end of August. Rubin, who was born, raised and has always worked in St. Louis, was hired by company founder Tom Lange on Dec. 19, 1966 as Lange was just building his company from the headquarters in Springfield, IL, and the branch office in St. Louis.  Bruce Rubin At the Tom Lange Co.’s 25th annual Charity Classic golf outing on June... Read more