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Market Fresh hires Janelle Haik as director of marketing
Market Fresh Produce recently announced the addition of Janelle Haik to the corporate staff. As the new director of marketing, she will be responsible for designing, implementing, and facilitating the company’s marketing strategy while promoting the brand to discovering new market segments for Market Fresh.Janelle Haik She will be working closely with procurement to drive the "Market Fresh" brand to current and potential partners and customers to meet their produce... Read more
Golden Sun Marketing expands team
Golden Sun Marketing has announced a new marketing coordinator, Marcela Fabbri, to support an expanding client roster. Fabbri brings over four years of experience in developing and executing strategies that grow sales and brand strength. She has an affinity for technology and its applicability, which will help her look for new tools that could prove beneficial for Golden Sun Marketing and its partners.Marcela Fabbri “We are very excited to have Marcela join... Read more
Mucci Farms, based in Kingsville, ON, announced the addition of Stephen Cowan to its sales and marketing department on Jan. 26. Cowan brings over 14 years of experience in the produce industry to his new position as key account manager. Some of his previous positions have included retail produce manager, category manager produce procurement, and multiple sales and key account manager positions. "Stephen is a well-rounded individual, he is enthusiastic and a goal-oriented... Read more
G.O. Fresh, a processor of fresh fruits and vegetables to the food service industry based in Minneapolis, MN, announced Scott Johnson as its vice president of sales and marketing. Johnson brings over 35 years of industry experience to G.O. Fresh, most recently serving as regional sales manager at Fresh Connect. “His customer relations, industry knowledge and unique experience in fresh cuts to the foodservice industry, makes him the perfect choice to head the G.O.... Read more
Steven Garza takes on sales role at Andrew Smith Co.
Andrew Smith Co. recently announced Steven Garza as the newest member of its sales division. Garza comes to the position having previously served in sales support, logistics, and marketing with Andrew Smith Co. affiliate, Colorful Harvest. “Steven brings a new energy to the sales team,” said Dave Robinson, general manager of Andrew Smith Co. To announce personnel changes at your company, please contact Assistant Editor Maggie Giuffrida at 201.986.7990, ext. 110,... Read more
Gourmet Trading hires Jesus Recendez Garcia
Gourmet Trading Co., a year-round distributor of fresh asparagus and blueberries, has hired Jesus Recendez Garcia as its new transportation manager. Garcia initially became interested in logistics while working at FedEx and simultaneously studying for his bachelor’s degree in business administration at Biola University. During his 10-year career at FedEx, Garcia completed the company’s management training program. Garcia comes to Gourmet Trading Co. with three... Read more
California Fresh Fruit Association hires Ian F. LeMay
The California Fresh Fruit Association has hired Ian F. LeMay as its new director of member relations and communications. In his new position LeMay will be responsible for membership recruitment and retainment, as well as a multitude of legislative concerns for association members at both the state and federal levels. Previously LeMay served as the district director for Rep. Jim Costa in California's 16th congressional district. In his role in representing... Read more
Homegrown Organic Farms, a premier organic fresh produce marketer, announced Fred Berry as a new member of its team. Berry was hired recently and is now operating as a senior account manager for the Homegrown sales team.  Berry comes from a diverse background in the agriculture industry.  He received his bachelor's degree in agriculture economics and business management from University of California-Davis and was a member of the California Agricultural... Read more
Steve Hitchings joins Vision Import Group
Vision Import Group has hired Steve Hitchings as its new general manager in the Southeast Office in Lakeland, FL, effective Jan. 5. Hitchings, who has more than 34 years of procurement and sales experience in produce, will work under the direction of Ronnie Cohen, Vision Import Group vice president of sales and partner. Most recently, Hitchings was part of the procurement and sales team for Paradise Produce Distributing. Prior to that, he held a vice president... Read more
The Fresh Market Inc., a specialty grocery retailer, has named Sean Crane, executive vice president and chief operating officer, as interim chief executive officer, effective immediately. Craig Carlock, president, CEO and a member of the board of directors, has left the company. “The board and I would like to thank Craig for his many years of service and significant contributions to The Fresh Market," Ray Berry, founder and chairman of the board of directors, said... Read more
Farm Star Living's Blackmon honored in Country Woman magazine
Mary Blackmon, founder of Farm Star Living, a national lifestyle brand highlighting farms, farm-fresh foods and the farm-to-table food movement, has been selected as one of Country Woman magazine's "Most Amazing Women." In honor of its anniversary, Country Woman has identified their 45 "Amazing Women" — including Tricia Yearwood, Loretta Lynn, Danica Patrick and Blackmon. Country Woman dubbed Blackmon the "Accidental Farmer," as she had at one time been more familiar... Read more
Mike Cavallero to receive Lifetime Achievement Award from United Fresh
“In an age when people change companies and careers at the drop of a hat, Mike Cavallero stands out for having spent his entire professional career with a single company while emphasizing teamwork over personal accomplishments. And that was a big reason he was selected as the fifth recipient of the United Fresh Produce Association’s Lifetime Achievement Award. “During the entirety of Mike’s career, he was always such a low-key guy, always working behind the scenes... Read more
Lance Nichols joins Vision Produce
Vision Produce Co. has hired Lance Nichols as its new salesperson. Nichols, who has more than 32 years of procurement and sales experience in produce, will partner with John Caldwell, Vision Produce Co.'s vice president of sales and procurement. Most recently, Nichols was part of the procurement and sales team for Legend Distributing. Prior to that, he held various positions of increasing responsibility with Del Monte Fresh Produce and Safeway Stores. Nichols began... Read more
Church Bros. bolsters staff in several departments
Church Bros., a leading grower-processor-shipper of more than 500 fresh vegetable SKUs, recently hired several employees to assist multiple operations within the company. Joe Albaugh joined Church Bros. as a national sales representative focusing on the foodservice segment of the business.Joe Albaugh  Albaugh is a produce industry veteran; he was most recently a partner and director of business development at ProSource Produce in Hailey, ID. Prior to ProSource,... Read more
Berry Fresh adds Evan Pence as domestic sourcing manager
Berry Fresh has hired Evan Pence as its domestic sourcing manager. Pence will oversee grower relations and new grower acquisitions in North America. His position will work in conjunction with and directly complement the expanding presence Berry Fresh has already experienced in Oregon with Patrick Garrison, director of procurement and its Albany packing and cooling facility. This move is designed to strengthen Berry Fresh’s foothold in the U.S. and Canadian markets... Read more
James Paul joins Grower Direct Marketing
The new year is brining new changes to Stockton, CA-based Grower Direct Marketing LLC as asparagus industry veteran James Paul joined the asparagus sales team.  "We are excited to have James as part of the team," Jim Hanson, managing director of Grower Direct Marketing, said in a press release. "He brings a wealth of experience, is a true professional in his approach to the business and will prove to be a valuable piece of our rapidly expanding program." After... Read more
Carr named to USDA national advisory group
Chalmers R. Carr III, owner, president and chief executive officer of Titan Farms in Ridge Spring, SC, one of the larger peach growers in the Southeast, has been named to a prestigious national advisory group by U.S. Secretary of Agriculture Tom Vilsack. Carr was appointed to represent plant commodity producers and will serve a three-year term ending in fall 2017 on the 25-member National Agricultural Research, Extension, Education & Economics Advisory Board.Chalmers... Read more
Doug Stoiber, vice president of produce transportation operations for L&M Transportation Services Inc., based in Raleigh, NC, has resigned his position with the company, effective January. A 10-year veteran of the third-party logistics company, he will pursue a career as a recruiting consultant in the post-harvest produce industry. Stoiber will be based in Wilson, NC, and will focus on produce businesses primarily based in the eastern and southeastern United... Read more
General Produce names director of marketing and communications
General Produce, a family-owned-and-operated produce distributor, promoted Linda Luka to the newly created office of director of marketing and communications for the 80-year-old wholesale company. In this role, Luka will guide and maintain the company’s brand, managing internal and external communications. “Linda has been intimately involved with our sales, marketing and merchandising programs through the years, and brings a high level of experience to this... Read more
J&J Family of Farms hires new president
J&J Family of Farms has hired industry veteran Chris Coffman to serve as its president and chief operating officer. In this new position Coffman will be leading the day-to-day operations for the company. Coffman, who has 24 years of experience in the produce industry, will be responsible for overseeing all J&J operation locations in Florida, Georgia, Arizona, Tennessee, Mexico and the Dominican Republic.Chris Coffman Additionally, he will be responsible... Read more