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Mission Produce taps Hector Soltero as director of sales planning

Oxnard, CA-based Mission Produce has hired Hector Soltero as director of sales planning. This marks Soltero’s second stint with Mission, after initially working for the company in a sales capacity and as the wholesale manager from 2008 to 2015. Subsequent to that, Soltero worked in avocado sales, most recently for Westfalia Fruit.hec

“I am very excited to be back at Mission," Soltero said. "The company continues to mature, and the opportunity was right for my return. Mission has grown dramatically in the past few years, and our ability to service customers as we grow is our highest priority. It makes more sense than ever to refine our planning processes to ensure we are optimizing inventory levels and implementing effective sales planning strategies.”

In his new role, Soltero will report to Brent L. Scattini, vice president of sales and marketing.

“With Hector, we’ve added depth and experience to our sales management and planning processes. Given Hector’s experience at Mission, as well as his work outside the organization, we feel that his skillset is a perfect fit for our needs,” said Scattini.

Soltero brings more than 10 years of sales and sales management experience to Mission.