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Save-A-Lot vet joins Pear Bureau Northwest as regional marketing manager

The Pear Bureau Northwest has hired Bryan Roberts as regional marketing manager. Roberts will be taking over the Midwest region and replacing Ed Chambers, who will be retiring from the Pear Bureau after 34 years.mo

Roberts brings a wide range of experience having spent the past 22 years with Save-A-Lot, working a variety of positions within the produce department. In that time, Roberts has held positions such as fruit category manager, sourcing manager and buyer for the produce category. He has spent the last two-and-a-half years as director of produce at Save-A-Lot's headquarters in Missouri.

"Joining the Pear Bureau is an exciting opportunity for me to use my skills working with both corporate retailers and independent owners, especially in a time when the consumer experience continues to evolve. With upwards of 800 items in many produce departments, intercepting consumers with an exciting pear offering is more important than ever," said Roberts.

"Bryan's personality and years of retail experience made him the best choice out of many qualified candidates, and we welcome his addition to the PBNW team," said Kevin Moffitt, president and chief executive officer of Pear Bureau Northwest. "His experience at Save-A-Lot instills confidence that he will bring strong insight and perspective to the position of regional marketing manager."

As regional marketing manager of the Midwest region, Roberts will focus on keeping pears in front of the consumer at retail and making the pear category profitable for major retailers such as HEB, Roundy's, Hy-Vee, Jewel-Osco, Target, SuperValu, Save-A-Lot and more.