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Pasculli joins FreshXperts

FreshXperts has welcomed its newest team member, Nick Pasculli, to the group of expert produce industry consultants. Pasculli is well regarded in the fresh produce industry for his expertise in brand strategy, creativity, marketing, business development and leadership development. In addition to his long career in fresh foods, Pasculli has dozens of years of experience in commercial banking and finance. pascul

As a first-generation Italian-American born in Hoboken, NJ, Pasculli has called the “Salad Bowl of the World” (Salinas) home for the last 30 years. He grew up in the industry and credits his passion to his mentor and father, Morris Pasculli, who retired from Markon several years ago. He has a bachelor’s degree in business administration/marketing from California State University-Fresno and a master’s degree from Loyola University-New Orleans.

"FreshXperts is thrilled to have Nick join the team; his almost 30 years of expertise and experience in the industry is going to be nothing but beneficial," the company said in a statement.

Pasculli is the president and CEO of The Marketing Department Inc. (better known as TMD Creative) based in Salinas and San Diego, CA. Before starting his own company, he worked for the industry's most respected grower/shippers, including Tanimura & Antle, Naturipe Berry Growers and D’Arrigo Bros. Co. of CA. TMD Creative works directly with some of the largest fresh food producers in North and South America as well as Europe. In addition, Pasculli has been teaching at the college level at the highly regarded Hartnell College Agriculture & Technology Institute located in Salinas.

“Nick brings to our group a broad base of experience in the use of technology as we brand and market our clients," said Anthony Totta, founder of FreshXperts. "We hope to assist clients in upgrading the look, feel, and content of print and digital materials to communicate an accurate reflection of who our clients are and what they offer as a supply chain partner.”

Pasculli was first introduced to the FreshXperts a few years ago by Totta, founder of FreshXperts. FreshXperts' core values of partnerships, a focus on the fresh food industry, developing lasting relationships, trust, quality and excellence are perfectly aligned with the way Pasculli conducts his business.

“The decision to join FreshXperts was an easy one for me," Pasculli said. "Having known several members of the group for years I was very comfortable with the decision and felt I would really fit in. Our value alignment and the collection of complimentary experience of the other members of the team make perfect sense. I am delighted to be part of a group of experts that share my broad-based experience to create bottom line results for our clients.”