FiveStar Gourmet Foods continues expansion into retail

FiveStar Gourmet Foods, producers of the Simply Fresh brand, announced the addition of Kate Brooks as vice president of sales-East. Brooks will report to Kristyn Lawson, who was recently named senior vice president of sales.Kate-Brooks

In her new position, Brooks will be responsible for developing strategic sales plans and programs in collaboration with customer partners. She will promote revenue growth and exceed customer satisfaction and ultimately help customers provide consumers with their preference for the Simply Fresh brand.

Brooks brings over 14 years’ experience as a solutions provider within the fresh, value-added category. She comes most recently from Renaissance Food Group as director of prepared foods, where she led all prepared foods strategy development, account management and program design. Prior to that she was director of business development for Taylor Farms, where she drove significant revenue growth.

Brooks will be based at the FiveStar facility in Naples, FL, which is a state-of-the-art, 85,000-square-foot plant that was a $20 million-dollar investment and has a wide array of offerings for retail to support businesses across the Eastern Seaboard, like the company’s strong partnership with Costco. FiveStar also distributes its Simply Fresh brand of healthy foods from its two manufacturing facilities in California.

“It is fantastic to have sales talent like Kate added to our retail sales team to help perpetuate the Simply Fresh brand within the East,” said Tal Shoshan, chief executive officer of FiveStar, which is headquartered in Ontario, CA. “She has a wealth of experience in delivering exceptional service and building sustainable partnerships. There is no better place for Kate to shine than expanding on our commitment in the East to deliver the freshest, healthiest products, closest to the source.”

Originally from the Midwest, Brooks earned a degree in Journalism from Northwestern University. She began her new position with FiveStar in early April.

Simple labeling changes can escalate sales
Simple changes on a produce packaging label can drastically influence consumer purchases of that product. Tony Cook, chief executive officer of Great Lakes Label LLC, said his customers have seen this immediately build retail sales by as much as 30 percent. Cook, who in 1994 started the company in Comstock, MI, credits the Read More ...
Tops' new safety and risk leader
Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania and Vermont, promoted Natalie Fisher to manager of safety and risk for the company. Fisher began her career with Tops in the stores in 2001 and was promoted to various roles until her appointment as safety specialist for the Read More ...
Giltner sees silver lining amid coronavirus pandemic
The current coronavirus pandemic has presented challenges that few could have imagined. In the face of those challenges, Giltner Inc. has found a way to stay the course and continue to provide the high level of service its clients have come to expect. “We’ve had tough conversations with some of our customers, but they Read More ...
NY company cited for $600K PACA violations
As a part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the U.S. Department of Agriculture has imposed sanctions on CKF Produce Corp. of Brooklyn, NY, for failing to meet its contractual obligations to the sellers of produce it Read More ...
C&S-Instacart partnership helps 3,000 independent grocers
Instacart and C&S Wholesale Grocers Inc. have partnered to offer e-commerce and same-day delivery solutions to more than 3,000 C&S independent grocery retailers across the U.S. The new partnership shows both companies’ continued commitment to supporting independent grocers across the country and the diverse communities these Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse