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Coastline names Ryan Laughton VP of crop production and grower relations

Coastline Family Farms announced that Ryan Laughton has joined the company as the vice president of crop production and grower relations, a newly created position.Ryan-Laughton-Hi-Res

“We are excited to bring Ryan to Coastline Family Farms and strengthen our programs in crop production, harvesting operations, and grower relations,” said Robert Verloop, chief operating officer and general manager of Coastline Family Farms. “Our client base continues to rapidly evolve as consumers have more options and become more discerning. We are a grower-owned farming company with our own direct sales and marketing organization and know firsthand the challenges of a dynamic marketplace and the need to constantly evaluate, monitor, adjust and innovate. Ryan will be pivotal in leading our crop production efforts and our focus on 'Quality from the Field Forward' program."

Laughton previously worked for Growers Express and River Ranch Fresh Foods for a combined nine years, where his responsibilities included grower relations, crop production and harvest management. Most recently, he was the product development manager for Vilmorin, a leading vegetable seed company. Laughton is a graduate from California Polytechnic University, San Luis Obispo with a degree in crop science and a concentration in plant protection.

“I am grateful for the opportunity to lead the crop production efforts for Coastline Family Farms,” said Laughton. “When I met with the owners, Larry and Tina Cox, and the management team, it quickly became apparent that this was a company I wanted to join. The Cox family farming operations, combined with a network of family growers and the experienced Coastline salesforce, is a strong foundation for future growth and development.”

Larry Cox, chief executive officer and owner of Coastline Family Farms, said, “Ryan has in-depth knowledge of all aspects of vegetable production, harvesting and quality assurance. Combined with his strong work experience, personal integrity, and a keen appreciation for meeting the needs of clients, Ryan will be instrumental in our future success.”