Loading…

Moxxy hires two dynamic account coordinators

Moxxy Marketing has expanded its account service team with the re-hire of Allie Coombs and addition of Emilia Rodriguez as account coordinators. Coombs worked for Moxxy previously (2014-16) after a career start in fresh produce sales; and Rodriguez brings extensive project and event management experience to the team, with roots in Salinas, CA, where Moxxy is headquartered.Allie-Coombs-Account-Coordinator-Moxxy-MarketingAllie Coombs

Keeping up with a growing national and international demand for Moxxy’s specialty in agriculture and fresh produce marketing is essential for the agency. "The baseline for any successful marketing agency is exceptional creative," said Moxxy Chief Executive Officer Karen Nardozza. "Our promise to clients is spectacular creative and strategically smart advice, delivered with unexpectedly proactive and detailed client service. It’s that combination that makes us stand out and why clients refer us again and again."

Nardozza continued, "As we bring on new clients, we recruit talent to support our account managers. We focus on hiring people who thrive in a fast-paced environment and constantly changing industry. Allie and Emilia offer a great support system and added value to our team and clients."Emilia-Rodriguez-Account-Coordinator-Moxxy-MarketingEmilia Rodriguez

With a career that began in fresh produce sales after college at Oregon State, Coombs worked for EuroFresh Farms and NatureSweet Tomatoes on top customer accounts Costco and Walmart. After navigating business development for startup produce company Fresh Alliance in Monterey and learning how to juggle transportation coordination with international grower and client relations, she discovered a job listing that spoke to her quench for marketing experience.

At Moxxy in the Salinas office, Coombs fell for the combination of tasks involved as an account coordinator. An eventual move to her native Portland, OR, in 2016 took Coombs out of Salinas, and she was delighted when another opportunity to work for Moxxy arose. "I love connecting the ag industry with the speed and visual effects of marketing," said Coombs. "Like reuniting with a close friend, we picked up right where we left off and I’m thrilled to be back."

Rodriguez is equally passionate about fast-paced agency life. After growing up in Salinas, she crossed the country and earned a business management degree from University of Central Florida. Upon graduation, Rodriguez returned to the Salinas area, where she managed major events for Two Roads Hospitality, with clients including Bugatti, Apple and News Corp. Fluent in English and Spanish, and used to navigating all the moving parts of event coordination, Rodriguez was well prepared for a marketing career at Moxxy. Her family has ties to local fresh produce businesses, so she’s familiar and well-versed in the industry.

Rodriguez’s specialty is keeping multiple projects on track, while maintaining a cool demeanor. "I enjoy juggling a wide variety of project at once," Emilia said of multitasking. "Moxxy has definitely challenged me, in the best way possible."

"Allie and Emilia are in sync together as account coordinators, and with our management team," added Molly Briseño, vice president of Moxxy. "They’re a perfect fit for client support from strategy to media to project tracking and delivery. With exciting projects in the works, we know our clients will continue to receive Moxxy-level account service and that’s key to our success—and theirs."

Hunts Point Produce Market on point with new branding
New York City’s Hunts Point Produce Market, the largest produce market in the world, has officially launched its rebrand and new website. After more than 200 years in the business, the market leaders collectively decided to forge into the future with a definitive purpose: to continue to meet customer needs of today while Read More ...
No mask, no service at Walmart and Sam's Club
As the number of confirmed cases of COVID-19 has spiked in communities across the country recently, so too have the number and types of face covering mandates being implemented. Currently about 65 percent of the more than 5,000 Walmart and Sam's Club stores and clubs are located in areas where there is some form of Read More ...
Duda bringing imported citrus to the U.S.
Just in time for the summer season, Duda Farm Fresh Foods launches its 18th consecutive import citrus program. Now through October, Duda Farm Fresh Foods will import citrus to the U.S. from the Southern Hemisphere with guaranteed optimal quality, flavor and volume. Duda Farm Fresh Food’s line of imported citrus, sold Read More ...
NMB continues to grow the mango category
The National Mango Board is a sponsor of the ongoing Kitchen Collaborative initiative in partnership with Flavor & Menu magazine as a part of the NMB’s foodservice marketing program. Kitchen Collaborative is a recipe-development program organized by Summit F&B and Flavor & The Menu with support from sponsor brands and Read More ...
USDA files action for $1 million PACA violation
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the U.S. Department of Agriculture has filed an administrative complaint against B&B Organics Inc. The company, operating from Indiana, allegedly failed to make payment promptly to 23 Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse