Loading…

Y-Pulse leader to address FreshStart conference

Sharon Olson, co-founder and executive director of Y-Pulse, a food-focused youth marketing research firm dedicated to young consumer eating habits and trends, will present during the 2020 FreshStart Conference’s education workshops taking place Wednesday, Jan. 15. Olson will provide insight into the minds of kids, and the strategies of the foodservice professionals who feed them, as it relates to food, nutrition, promotion and marketing.  Sharon-Olson-Y-Pulse

Following her presentation, attendees will hear from a reaction panel of foodservice operators that are making it easier for parents and children to choose fresh produce when dining out. Whether produce is part of the main entrée, a side dish, or a fresh-focused kids’ menu, more restaurants are looking for ways to attract health-conscious parents and to show children that fresh fruits and vegetables can be tasty and healthy.

“Today’s digitally-connected generation has a lot of information at their fingertips, making them savvy consumers and household influencers, especially when it comes to their food choices,” said Tom Stenzel, president and chief executive officer of United Fresh Produce Association. “With more kids and families dining away from home, Sharon’s insights will help attendees draw connections to translate trends into meaningful business opportunities.”

With over 35 years of experience marketing for the foodservice industry, Sharon is a recipient of the International Foodservice Manufacturers Association Sparkplug Award and two awards from the National Association of College and University Food Services that recognize outstanding service on a national level. She was also awarded a Child Nutrition Showcase Award by the School Nutrition Association for ground breaking original research on Vending Trends in School Foodservice.

During the FreshStart Conference, attendees can choose from education workshops that address retail and foodservice opportunities to grow produce access and consumption.

The United Fresh Start Foundation’s annual event will once again feature the Growing Up Fresh golf tournament, the Bids for Kids silent and live auction, and the Gala Dinner. The FreshStart Conference will take place Jan. 14-16, 2020, at the Loews Ventana Canyon Resort in Tucson, AZ. United Fresh will also hold all of its committee, council and board meetings at the conference, which are open to all members to observe.

FreshStart Conference registration including the gala dinner is $295 for members, or $495 for non-members. Registration for the Growing Up Fresh Golf Tournament is $300, with proceeds going to support the United Fresh Start Foundation. To register, visit www.unitedfresh.org.

Ayco reports jump in bagged asparagus sales
Ayco Farms is experiencing a substantial increase in bagged asparagus sales to some of its largest retail customers as consumer trends are changing in today's economy. “Bagged asparagus grabbed attention and seems to have kept traction due to consumer trends and the convenience of packaged produce,” said Avi Nir, Ayco Read More ...
Natural Grocers announces new director
Natural Grocers by Vitamin Cottage Inc. announced that David C. Rooney was unanimously elected to the company's board of directors on Aug. 5. Rooney's election filled the vacant seat on the board created by the previously announced retirement of Michael T. Campbell, which was effective Aug. 5.  Rooney will serve an initial Read More ...
New cold storage and cross-docking operation Glacier Peak opens in Washington
Randy Hartmann, co-owner of Glacier Peak, a new cold storage, packing and cross-docking operation in Wapato, WA, announced its acquisition of the 55,000-square-foot cold storage warehouse Washington Harvest. Hartmann shared that "the purchase of this cold storage and packing operation is intended to provide for greater capacity and Read More ...
Keep on organic summer fruit for September success
Summer is cruising by and Stemilt’s Artisan Organics peach and nectarine season is doing the same. Now is the time to plan and push sales starting Labor Day and through the remainder of September, according to Brianna Shales, Stemilt’s senior marketing manager. Retailers should plan ads and focus on creative displays to show off Read More ...
Kroger launches contactless payments pilot in QFC division
The Kroger Co. launched a contactless payments pilot across the QFC division, located in Seattle, WA, allowing customers to use their mobile device for a more seamless checkout experience. The pilot includes the acceptance of Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse