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Avocados from Mexico Celebrates Hispanic Heritage Month with mobile Hispanic campaign
Avocados from Mexico will kick off its 2014-15 retail promotional activity this Hispanic Heritage Month with “Échale al Asador” (Toss it on the Grill), a fully integrated program for Hispanic accounts. The program will feature a mobile sweepstakes and a coupon-recipe savings offer as well as digital, social media and in-store merchandising. The main drive to... Read more
FPAA convention and golf tournament offering eventful lineup
The Fresh Produce Association of the Americas is putting the final touches on its 46th Produce Convention & Golf Tournament. The convention will be held Oct. 30–Nov. 1 in Tubac, AZ, located just north of one of Nogales, AZ. “We are really excited about this year’s event. In addition to Bruce McEvoy of Seald Sweet, we also have former Arizona Congressman... Read more
CPAC in 'wait-and-see' mode with Mexican market
Monte Vista, CO — Mexican marketing campaigns remain in a holding pattern as the Colorado Potato Administrative Committee awaits further word on the border fully reopening for potato exports from the San Luis Valley, according to CPAC Assistant Director Linda Weyers. Weyers said in mid-August, "We're playing the waiting game right now," noting the committee... Read more
Robinson Fresh adds Green Giant Fresh asparagus
Robinson Fresh continues to add to its lineup of consumer brands with the addition of Green Giant Fresh asparagus. The asparagus product line is available year-round and nationwide through an exclusive licensing agreement. Green Giant Fresh asparagus is offered in bulk packaging in club and retail boxes, as well as tags, wraps, and poly bags to provide quick... Read more
Ocean Mist Farms to celebrate artichokes at Monterey County Fair
Artichokes, the official vegetable of Monterey County and the state of California, will be celebrated at the 78th annual Monterey County Fair Aug. 27-Sept. 1. Ocean Mist Farms will help celebrate the fair by sending Arti the Artichoke to the fair on Friday, Aug. 29 to meet fans from 3-6 p.m. Interested visitors can visit Arti's Facebook for more details about... Read more
Expanding export markets important to moving increased Washington apple volume
The Washington Apple Commission continues with due diligence to promote exports of the state's ever-increasing apple volume. "With the larger anticipated Washington apple crop, we are putting heavy emphasis on export opportunity," President Todd Fryhover told The Produce News. "I can say all programs are fully funded and we're hopeful to see a 20-percent increase... Read more
Weis Markets celebrated the grand opening of its new Selinsgrove, PA, flagship store with a true celebration. The festivities included a community ribbon cutting ceremony with local public officials and dignitaries, along with company donations to local nonprofits. Customers were also surprised with free bags of groceries during check out at the registers. The... Read more
Produce Mom promotes school salad bars on Indy TV
The ever-active “Produce Mom”, Lori Taylor was scheduled to raise awareness for the national school salad bar initiative on live Indianapolis television on Aug. 21. According to a press release on that morning, Taylor was slated for the IndyStyle program on WISH-TV 8. Taylor is The Produce Mom for The Produce Mom LLC, which is a subsidiary of Indianapolis Fruit... Read more
Empress plum season under way
The 2014 Empress plum season should be a bumper crop of high-quality fruit. Empress plums are a seasonal niche fruit with a loyal following in several regions of North America. They are only available for four to six weeks, and this year’s harvest is starting five to seven days earlier than a typical year due to outstanding weather. Overall production of Empress... Read more
In order to promote the understanding and consumption of fresh fruits and vegetables, Dole Fruit Bowls, Key Food and Captain Planet Foundation are teaming up to host a learning garden grant contest. The Dole Fruit Bowls, Key Food and Captain Planet Foundation Project Learning Garden Grant Contest will allow New York City school officials, parents or volunteers... Read more
WASHINGTON — The Agricultural Marketing Service is looking for vendors for a new pilot program to be launched in January that will test buying fresh and fresh-cut fruits and vegetables with entitlement dollars for schools in eight states, the U.S. Department of Agriculture said last week. During an hour-long conference call, USDA staff fielded questions from... Read more
The Texas citrus industry is currently combating the destructive disease known as citrus greening, as the disease has taken a stronghold in both commercial and residential citrus plants in the Rio Grande Valley. Hidalgo, Cameron and Harris counties are under quarantine for citrus greening, which is primarily a disease of the tree but it can also have a devastating... Read more
California's devastating drought plus higher than normal summer temperatures is shrinking the window for profitable produce sales in August and September, according to Kurt Cappelluti, partner in Stellar Distributing in Madera, CA, one of the Central Valley's major distributors of fresh kiwis, figs, pomegranates, persimmons and apricots. But steps can be taken... Read more
Instacart raises bar on home delivery
Like many new companies in this era of technology, the needs of the owners led to the launching of Instacart, an online grocery shopping and delivery service. “It was a problem that we personally had that we wanted to solve,” said Max Mullen, a co-owner of Instacart. “We wanted to get high-quality groceries and have them delivered quickly, and nobody was doing... Read more
Riveridge continues 2013 automated vacuum harvester test
This fall Riveridge Produce Marketing, Inc., based in Sparta, MI, will continue a successful vacuum apple harvester test launched in the 2103 season. An Aug. 21 company press release indicated that the pilot test last season ran for six-weeks. This showed “significant promise in several areas… and the company has plans to expand its use of the equipment again... Read more
Kragie: Orderly marketing will ensure retail, consumer satisfaction with kiwifruit
Chris Kragie, vice president of Western Fresh Marketing Services Inc. in Madera, CA, is urging California kiwifruit growers to hold off on their harvests until the fruit reaches a soluble solids content of 7.0, thereby ensuring the best product quality for retailers and a good eating experience for consumers. Conditions, he went on to say, should be optimal for... Read more
Michigan’s apple growers will harvest approximately 28.74 million bushels of apples this year, according to the official crop estimate announced Aug. 22 at the USApple Outlook meeting in Chicago. This estimate is in line with the 2013 crop, which was a record size crop of 30 million bushels. “Michigan’s growers, packers and shippers are ready to get their apples... Read more
The National Mango Board is moving forward with its Ripe and Ready to Eat mango program — a program aimed to provide U.S. consumers with a quality fruit that is ripe and ready to eat by the time of purchase. The NMB has done extensive research that shows that ripe fruit has higher acceptance rates within consumers. The RRTEMP gives mangos a marketing advantage,... Read more
With harvest currently underway, representatives of the Northwest pear industry have officially updated their initial projections for the 2014 fresh pear crop yield. Reports of a crop of excellent quality have been confirmed from all corners of the pear-growing regions in Washington and Oregon, and the updated projection is showing a crop larger than previously... Read more
Food Lion has unveiled a new, easier shopping experience for customers in 31 stores in the greater Wilmington, NC, market. The stores are the first in the Food Lion chain to receive remodels as part of the grocer's new "Easy, Fresh and Affordable...You Can Count on Food Lion Every Day" strategy, which was announced earlier this year. "Since announcing our new... Read more