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The National Mango Board conducts ongoing consumer research to explore consumer awareness, knowledge about mangos, buying habits, barriers to purchase and many other factors of consumer attitudes relative to mangos. Understanding consumer purchasing behavior is key to increasing mango consumption in the U.S. In 2013, the NMB conducted an in-depth consumer attitude... Read more
The Produce News office will be closed today in observation of Labor Day. We will resume our normal schedule for posting breaking industry news September 2. Thank you for your patience, and have a wonderful holiday. Sincerely, The Produce News staff Read more
Much-hoped-for rain fell in Colorado's San Luis Valley this summer, giving the region's potato producers a much-needed respite from ongoing drought conditions and declining aquifer levels. "The San Luis Valley has had a decent year so far in terms of surface water flows. For the first time in the last several years, stream flow amounts were near normal through... Read more
In recognition of Hunger Action Month this September, Giant Food Stores and Martin's Food Markets are asking customers to join them in the fight against hunger in the local communities the grocers serve. Throughout the month, Giant/Martin's-sponsored food drives and hunger-awareness initiatives will support regional Feeding America food banks, including the Central... Read more
Starting Sept. 1, Organics Unlimited will host its ninth annual GROW Month, a celebration of its non-profit program GROW (Giving Resources and Opportunities to Workers). In an effort to raise consumer awareness, Organics Unlimited encourages all retailers who carry the "GROW" label organic bananas to share the positive work stories they have helped make possible. Since... Read more
Lindsay Martinez joins Houweling’s marketing department
Houweling’s Tomatoes has added Lindsay Martinez to its marketing department in the newly created position of brand manager. Martinez brings 20 years of experience in the produce industry to the job. She was previously the director of marketing for Boskovich Farms in Oxnard, CA. “Lindsay is a produce marketing veteran, having spent the last 20 years at Boskovich... Read more
QPMA convention ushers in positive change
The Quebec Produce Marketing Association held its 67th annual convention in scenic Charlevoix, Québec, at the Fairmont Manoir Richelieu Aug. 21-24. Under the umbrella theme “People at the Heart of the Industry,” over 500 guests attended the banquet and attendees enjoyed networking events, business sessions, meetings and motivational speeches. Celebrating women... Read more
With fresh pomegranates expected to harvest about seven to 10 days earlier than normal this year, Simonian Fruit Co. plans to ship early-season varieties starting Sept. 1. Shipping under the "SIMCO" brand, Simonian is one of the more experienced pomegranate grower-shippers in the industry, with more than 35 years of handling the autumn fruit. The first variety... Read more
Potato Commission extends Big Idaho Potato Truck tour two more years
The Idaho Potato Commission’s Big Idaho Potato Truck Tour has been so successful in generating favorable publicity for Idaho potatoes across the country during its first three years that the commission has decided to extend the campaign for another two years. That announcement was made by Commission President Frank Muir in a presentation at a breakfast meeting... Read more
Dole introduces Salad Companions just-add-lettuce solutions
Dole Salad Companions, a line of natural, just-add-lettuce salad solutions providing a total-recipe option in an all-in-one-package, gives consumers everything they need to turn their favorite, freshest greens into an exciting flavorful salad. Each Salad Companions recipe includes a variety of flavorful toppings — including dried cranberries, crispy apple chips,... Read more
After several weeks of employee and customer protests as well as the firing of several high-ranking officers, Market Basket and its shareholders announced that they have entered into a binding agreement in which recently ousted Chief Executive Officer Arthur T. Demoulas and other Class B shareholders will acquire the 50.5 percent ownership interest of Market... Read more
Farm Fresh Direct expanding products, pack options and alliances
Monte Vista, CO — Going into the 2014-15 season with vigorous growth in virtually every aspect of its operations, Monte Vista-based Farm Fresh Direct of America is releasing five new spud varieties, offering several new pack options and announcing its partnership with Albert Bartlett, one of the largest fresh potato shippers in the United Kingdom. Each of the... Read more
Avocados from Mexico Celebrates Hispanic Heritage Month with mobile Hispanic campaign
Avocados from Mexico will kick off its 2014-15 retail promotional activity this Hispanic Heritage Month with “Échale al Asador” (Toss it on the Grill), a fully integrated program for Hispanic accounts. The program will feature a mobile sweepstakes and a coupon-recipe savings offer as well as digital, social media and in-store merchandising. The main drive to... Read more
FPAA convention and golf tournament offering eventful lineup
The Fresh Produce Association of the Americas is putting the final touches on its 46th Produce Convention & Golf Tournament. The convention will be held Oct. 30–Nov. 1 in Tubac, AZ, located just north of one of Nogales, AZ. “We are really excited about this year’s event. In addition to Bruce McEvoy of Seald Sweet, we also have former Arizona Congressman... Read more
CPAC in 'wait-and-see' mode with Mexican market
Monte Vista, CO — Mexican marketing campaigns remain in a holding pattern as the Colorado Potato Administrative Committee awaits further word on the border fully reopening for potato exports from the San Luis Valley, according to CPAC Assistant Director Linda Weyers. Weyers said in mid-August, "We're playing the waiting game right now," noting the committee... Read more
Robinson Fresh adds Green Giant Fresh asparagus
Robinson Fresh continues to add to its lineup of consumer brands with the addition of Green Giant Fresh asparagus. The asparagus product line is available year-round and nationwide through an exclusive licensing agreement. Green Giant Fresh asparagus is offered in bulk packaging in club and retail boxes, as well as tags, wraps, and poly bags to provide quick... Read more
Ocean Mist Farms to celebrate artichokes at Monterey County Fair
Artichokes, the official vegetable of Monterey County and the state of California, will be celebrated at the 78th annual Monterey County Fair Aug. 27-Sept. 1. Ocean Mist Farms will help celebrate the fair by sending Arti the Artichoke to the fair on Friday, Aug. 29 to meet fans from 3-6 p.m. Interested visitors can visit Arti's Facebook for more details about... Read more
Expanding export markets important to moving increased Washington apple volume
The Washington Apple Commission continues with due diligence to promote exports of the state's ever-increasing apple volume. "With the larger anticipated Washington apple crop, we are putting heavy emphasis on export opportunity," President Todd Fryhover told The Produce News. "I can say all programs are fully funded and we're hopeful to see a 20-percent increase... Read more
Weis Markets celebrated the grand opening of its new Selinsgrove, PA, flagship store with a true celebration. The festivities included a community ribbon cutting ceremony with local public officials and dignitaries, along with company donations to local nonprofits. Customers were also surprised with free bags of groceries during check out at the registers. The... Read more
Produce Mom promotes school salad bars on Indy TV
The ever-active “Produce Mom”, Lori Taylor was scheduled to raise awareness for the national school salad bar initiative on live Indianapolis television on Aug. 21. According to a press release on that morning, Taylor was slated for the IndyStyle program on WISH-TV 8. Taylor is The Produce Mom for The Produce Mom LLC, which is a subsidiary of Indianapolis Fruit... Read more