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RECENT HEADLINES

IPC launches new national television commercial
For the past two years, the Idaho Potato Commission's national television commercial has featured the Great Big Idaho Potato Truck and a perplexed potato farmer who can't seem to keep tabs on it and its fun-loving Tater Team. Now, the IPC has launched a new national television commercial that again features the now-famous farmer searching for his truck... Read more
Pear Bureau Northwest launches fresh consumer advertising
Pear Bureau Northwest is launching a new consumer advertising campaign this season, using print ads to help boost pear consumption and increase the total number of pear consumers. Ads for USA Pears will be featured in Bon Appétit, Cooking Light, Every Day with Rachael Ray, Weight Watchers magazine and Food Network magazine, reaching more than 20 million in combined... Read more
Bailey Farms Inc. in Oxford, NC, is voluntarily recalling 6,215 pounds of fresh Serrano chile peppers due to a risk of Salmonella contamination. The peppers were distributed to Meijer Inc. and may have been sold between Oct. 14 and Oct. 19 at Meijer stores in Michigan, Illinois, Indiana, Kentucky and Ohio. In addition, the peppers were distributed to Publix... Read more
On Sept. 7, Trent Bishop, sales manager of Lone Star Citrus Growers in Mission, TX, told The Produce News that there was some rain in the south Texas forecast, and the trees needed it. Three weeks later, he could be forgiven if he said “Enough already!” “Over the last 20 days of September, we got 15 inches of rain,” he said in mid-October. “It is a very good... Read more
Live Oak Farms appoints Ed Beckman to newly created COO position
Live Oak Farms announced that Ed Beckman has joined the company as its new chief operating officer, a newly created position that will foster the strategic growth of the family-owned grower-shipper of tomatoes and peppers. For over 20 years, Beckman led associations representing the California fresh tomato industry, most recently as chief executive officer for... Read more
Itaueira Farms launches new sliced melon product
ANAHEIM, CA — Itaueira Farms, which markets premium extra-sweet melons from Brazil under the "REI" brand, introduced a new sliced melon pack at the Produce Marketing Association Fresh Summit Convention & Expo, here. The launch of the new product follows the 2013 debut of a fresh-cut melon pack, which featured chunks of the premium Brazilian Canary melons... Read more
Avocados from Mexico rolls out new promotional tools
ANAHEIM, CA — As the promotional arm of the largest worldwide supplier of avocados, Avocados from Mexico faces a challenge of devising programs to move a crop of fruit that eclipses 1 billion pounds annually. At the Produce Marketing Association Fresh Summit Convention & Exposition, held Oct. 17-9, here, AFM introduced a new retail display case and an educational... Read more
New York Apple Growers partners with Wegmans to introduce SnapDragon apples this fall
The New York Apple Growers LLC will be launching a new apple called SnapDragon in all Wegmans stores starting in November. Known for its crispy texture combined with a sweet and juicy flavor, SnapDragon has a distinctly bright red dappled color.   Unlike many other produce items, apples are commonly sold by variety and consumers have shown a continued... Read more
ANAHEIM, CA -- With the average child viewing around 5,500 unhealthy food ads on television per year, compared to the fewer than 100 healthy food ads featuring fresh fruits and veggies, it's no wonder 33 percent of children in the United States fall under the category of "overweight or obese." And this is exactly the problem the produce industry hopes to change... Read more
The new website at D'Arrigo Bros. Co. of Massachusetts has plenty of information about this wholesaler located on the New England Produce Center in Chelsea, MA. It also contains, as one might expect, lots of history and old-time photos about the well-known D'Arrigo family, which got into the fresh produce industry back in the 1920s and is perhaps best known for... Read more
United Fresh to honor Mike Cavallero with Lifetime Achievement Award at Midwinter Leadership Forum
Michael Cavallero, retired president of North American Tropical Fresh Fruit for Dole Fresh Fruit Co., will be the 2015 honoree at the Produce Legends Dinner during the United Fresh Midwinter Leadership Forum, to be held Jan. 13-15 at the La Quinta Resort & Club in La Quinta, CA. "Mike is a tremendously deserving honoree," United Fresh Chairman Ron Carkoski,... Read more
Whole Foods launches first-ever national brand campaign
Whole Foods Market has launched its first national brand campaign to highlight its quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative is intended to... Read more
Chris Veillon to head marketing at Nature Fresh Farms
Nature Fresh Farms, a greenhouse vegetable grower located in Leamington, ON, announced that Chris Veillon will lead the company's brand marketing efforts. With more than 17 years of senior marketing communications experience across a variety of industries, Veillon is a seasoned marketer with a proven track record of success. "We are excited to add an experienced... Read more
Ready Pac names Phil Yamamoto VP of procurement
Ready Pac Foods Inc. has hired Phil Yamamoto as its vice president of procurement. In his role, Yamamoto will be responsible for establishing a consistent, dependable and cost-effective supply of materials and agricultural goods to ensure the most efficient delivery of high-quality products to the consumer. He will assist in the assessment and rebuilding... Read more
New SunSelect greenhouse grows California peppers year-round
SunSelect, a leading Canadian greenhouse grower, will ship its first-ever California-grown tomatoes this week. This historic shipment marks the beginning of a new era for the British Columbia-based grower, as the doors to its brand new 32-acre greenhouse officially open to fresh opportunities. Along with cocktail and traditional tomatoes-on-the-vine, SunSelect’s... Read more
After the close of the 2014 Produce for Kids campaigns, the organization reached a milestone donation of more than $5 million raised to support local children’s charities. Through in-store campaigns, the digital Power Your Lunchbox Pledge, and with the help of retail and produce partners, Produce for Kids is making a substantial impact in local communities. During... Read more
Record numbers attend PMA’s Anaheim convention
On the day that the Produce Marketing Association’s 2014 Fresh Summit opened, Bryan Silbermann, PMA chief executive officer, promised it would be the most well-attended event in the history of the organization. His educated guess proved accurate, as the association announced that a new record of more than 22,400 people attended the three-day event, Oct.... Read more
Sun Pacific, grower of Cuties clementines, is introduced a new brand name for its nutritious kiwifruit at PMA's Fresh Summit. As one of the largest kiwi growers in the United States, the company rebranded its Ripe & Easy kiwi as Mighties Kiwi, a new name developed to promote the little fruit’s powerful nutritious profile and delicious taste. "Kiwi is a well-kept... Read more
Envy makes believers out of apple fans
With the Washington Envy harvest now under way, the sweet, red apple enters the season inviting consumers to “Bite and Believe.” The integrated Envy marketing campaign launched at PMA's Fresh Summit this past weekend. “Bite and Believe” is backed by significant consumer research efforts that ascertained what people are truly looking for in a premium apple, David... Read more
Pro Citrus Network celebrates its 10 year anniversary with a new look
Pro Citrus Network is celebrating its 10th year in business by introducing a new look. With its new logo also comes new packaging for the upcoming California Navel season, as well as a new website to better serve its customers and growers. "As we reflect on the past 10 years and all of PCN's accomplishments and growth, we are feeling energized for the next 10... Read more