CERRITOS, CA — Industry professionals packed the Sheraton Cerritos Aug. 6, here, for the annual Fresh Produce & Floral Council/City Of Hope Luncheon. This year, the Southern California Produce & Floral Division of the Food Industries Circle raised more than $250,000 for the City of Hope, one of the premier cancer-treatment centers in the United States.
Jan DeLyser, vice president of marketing for the California Avocado Commission, gave a stirring speech regarding her own fight with breast cancer and how the City Of Hope's research department is helping in the battle against all types of cancer. Delyser told the story of how she found out that she had cancer after receiving a phone call on the golf course. She ended her speech with a quote from famed golfer Ben Hogan: "As you walk down the fairway of life, you must smell the roses, for you only get to play one round."
Consolidated West Distributing was the recipient of the City Of Hope's Spirit of Life Award for the company's tireless dedication in helping to raise money for the City Of Hope.
Sammy Perricone of Perricone Juices, Nancy Hamilton of Advantage Sales & Marketing, and Justin Hill and Megan Garrett of Fresh & Easy.
Jan DeLyser of the California Avocado Commission and the FPFC/City Of Hope luncheon's featured speaker with Karen Caplan of Frieda's Inc.
Marty Craner of B&C Fresh Sales with Bart Minor of the Mushroom Council. The Mushroom Council has raised more that $300,000 for City of Hope throughout the years.
Vince Maggio of Albertsons with Donna Hazelton of AMS Exotic.
Therese Ferrara of Preferred Sales LLC and Jin Ju Wilder of Valley Fruit & Produce.
Rachelle Schulken of Renaissance Foods and Jeff Oberman of the United Fresh Produce Association.
Dale Liefer of Pura Vida Farms, Dick Spezzano of Spezzano Consulting Services and Bill Wilber of Houwelings Tomatoes.
Alvaro Mondcagon, Ting Sheng and Cassi Shindelbower of Fresh Gourmet.
Angeline Nieto, Mark Carroll and Jim Lowe of Gelson's.
Michelle Ziegler of RockTenn, Lynne Nojadera of Quebec Distributing, and Emily Fragoso and Kristen Reid of Mixtec Group.
Patti Coombs, Mike Asdoorian and Robert Johnson of DLJ Produce.
Roger Schroeder of Stater Bros. Markets gives the City Of Hope Spirit Award to Elvia Menendez and Joel Young of Consolidated West Distributing in honor of the company's tireless dedication to raising money for the City of Hope.
Bill Coombs of DLJ Produce with Raul Gallegos of Bristol Farms, Mike Carroll of Gelson's, Roger Schroeder of Stater Bros. Markets, Brady Hall of Smart & Final, Vince Maggio of Albertsons and Alfonso Cano of Northgate Gonzales Markets. DLJ Produce was one of many companies that helped raise $250,000 for the City of Hope.
Yolanda Guerrero of City of Hope with Michael Robinson of Fresh Express, who was the $10,000 raffle grand prize winner.