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FPFC meets in Northern California

DSC 0042-5444-600-450-80The Fresh Produce & Floral Council held one of its semi-annual Northern California membership luncheons in Pleasanton, CA, on Feb. 23 with more than 200 people in attendance.  The event featured a panel of California growers representing tree fruits, nuts, avocados and flowers discussing the opportunities and challenges they face. High on the list of concerns they discussed were water, labor and regulations.

Jan DeLyser of the California Avocado Commission with panelists Gerritt Vanderkooy of The Sun Valley Group and Ed McFadden of Rancho Simpatica.