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PMA's Fresh Connections Retail in Philadelphia

pma 4The Produce Marketing Association unleashed the UnConference format at Fresh Connections Retail in Philadelphia April 6, turning the traditional workshop model upside down by allowing participants to determine session topics as well as guiding the individual conversations.

The sold-out event attracted approximately 180 attendees, with its focus on bringing together all parts of the supply chain to dig into industry issues. Fresh Connections Retail kicked off with a networking reception the night before the sessions.

Frank Manfredi, Adam Lewis and Jaclyn Basciani of Manfredi Cold Storage.