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FPFC holds SoCal membership luncheon

IMG 6142CERRITOS, CA — Nearly 300 produce and floral professionals turned out for the Fresh Produce & Floral Council Southern California membership luncheon at the Sheraton Cerritos on Wednesday, Oct. 4.

Fusion Marketing President and Chief Executive Officer Steven Muro was the luncheon's featured speaker, and his enlightening and entertaining speech, The Future of Retail Produce and Floral, highlighted many of the challenges retailers are facing. He said even with the closing of thousands of stores in many retail sectors, "Retail is not dying, but transforming."

Angela Fraser and Miriam Martinez of the California Avocado Commission.