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Tour de Fresh raises nearly half-a-million dollars for salad bars

Since its inception in 2014, the Tour de Fresh cycling event, presented by The California Giant Foundation, has raised nearly half-a-million dollars to support Salad Bars to Schools. Combined fundraising totals to-date is $435,000, placing 192 salad bars in schools across the country and providing tens of thousands of students the opportunity to choose fresh produce every day.fej

This year’s goal is to privately finance 50 salad bars in school districts registered through Salad Bars to Schools, which is possible by raising at least $156,000 by July. Each of this year’s more than 50 riders has a personal goal to raise $3,500 which presents an opportunity for the industry to come together and support this rewarding cause.

“We’re excited for the opportunity to have another record-breaking year with the 2017 signature event,” Cindy Jewell, vice president of marketing for California Giant Berry Farms and The California Giant Foundation, said in a press release. “To say that our industry came together and raised more than half-a-million dollars for a cause that we wholeheartedly stand behind would be tremendously rewarding.”

The opportunity to support Tour de Fresh is ripe since fundraising is still in the preliminary phase. By supporting  Tour de Fresh riders or the general California Giant Foundation fund, this year’s goal will be met to bring the total to over 240 salad bars in schools across the country collectively, which grants tens of thousands of students access to fresh fruits and vegetables each day.

“With a healthy start to fundraising for this year’s event, I know we can count on the support of colleagues in the industry to propel us past that goal and well over the half-a million dollar mark,” Jewell said in the release.

Fundraising opportunities will be available for the next two months leading up to the signature event beginning July 25, with multiple ways for colleagues, family and friends to support the cause.  Even after the event, fundraising will continue until all the salad bars are funded.

For more information about the Tour de Fresh, visit www.tourdefresh.com or contact Beth Atkinson at batkinson@dma-solutions.com.