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Naturipe names new marketing VP

Naturipe Farms has announced the appointment of CarrieAnn Arias to vice president of marketing, effective June 9. In her new role, Arias will be responsible for leading the brand, consumer and trade marketing efforts for the entire Naturipe portfolio of products.CarrieAnn-Arias

"We are thrilled to have CarrieAnn join our senior management team. She's a groundbreaking marketer in the produce industry," said Dwight Ferguson, president and chief executive officer of Salinas, CA-based Naturipe Farms. "Her focus on shoppers, consumers and retailer relationships will be a tremendous asset as we expand both our core and value-added product lines."

Prior to joining Naturipe Farms, Arias was with Dole Fresh Vegetables and Berries for 12 years, most recently as vice president of marketing.

"Joining the Naturipe Team during the 100 year anniversary creates an added layer of excitement to this amazing opportunity," said Arias. "I am passionate about agriculture and everything that the produce industry stands for. Naturipe Farms commitment to its growers, retailers, consumers and each other aligns perfectly with my core values. I cannot wait to get started."