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BJ's adds executive to drive digital innovation

BJ's Wholesale Club announced the addition of Naveen Seshadri to its omnichannel team in the newly created position of vice president of digital commerce and experience.bjs

"BJ's has made significant advancements in our omnichannel capabilities, and I'm pleased to have Naveen join our team," said Rafeh Masood, senior vice president and chief digital officer at BJ's Wholesale Club. "Naveen has extensive experience in driving omnichannel transformations and his leadership will help as we work to deliver more to our members."

Seshadri will focus on the continued expansion of BJ's omni capabilities to offer members more convenience and value. He will lead digital customer experience strategy, e-commerce merchandising, digital marketing and digital insights and analytics.

Seshadri joins BJ's from Lonely Planet where he was chief operating officer. At Lonely Planet, Seshadri was responsible for leading strategy and digital transformation. Prior to Lonely Planet, Naveen held senior management positions at Sears Holdings, running product strategy and analytics initiatives.

Seshadri holds an MBA from Duke University, a post-graduate degree in financial management from Annamalai University and a bachelor's degree in English literature from Loyola College–University of Madras, India. He also holds two U.S. patents — a continuous automated worker feedback system and a learning management system.