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Publix produce partners promote healthful living

Produce for Kids launched a healthy eating campaign with produce partners at Publix Super Markets to raise funds for local Feeding America member food banks. The campaign is in its 16th year and is celebrating more than 3.6 million meals donated to families in need and more than $546,000 for Feeding America programs that benefit families and children in Publix market areas. Publix shoppers will have access to registered dietitian-approved healthy meal solutions, recipes and content. The Publix partnership has raised, in total, more than $3.2 million to benefit local charities within the seven-state Publix footprint since 2002.publix

The Publix Produce for Kids campaign, which will run through Oct. 24, is supported by six participating fresh fruit and vegetable companies: Avocados From Mexico, CrunchPak, Del Monte Foods, Little Bear, Marie’s and Michigan Apples. Publix customers are encouraged to support these brands by eating more nutritious fruits and vegetables. Shoppers can visit produceforkids.com/publix to access recipes and healthy ideas.

“At Publix, we want to help our customers meet their health and wellness goals by offering a wide variety of fresh fruits and vegetables in our stores,” said Maria Brous, media and community relations director for Publix. “We are proud to partner with Produce for Kids on an effort that helps families make better choices to meet their lifestyle needs while supporting our communities.

Customers can identify partner brands through in-store signage, featuring the Produce for Kids and Feeding America logos, displayed in Publix produce departments. Signage directs customers to produceforkids.com/publix, which features more than 450 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details and healthy tips. Customers are encouraged to share healthy recipes from their own kitchen and inspiration during the campaign using the hashtag #produceforkids.

“Over 16 years, the Publix produce department has worked year over year to raise nearly $3.2 million,” said Trish James, vice president of Produce for Kids. “Our shared vision has allowed the campaign to educate customers on the value of fresh produce while supporting children and families in the Publix market area.”