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Pure Flavor looks to ‘cut through the noise’ with new snacking line

ORLANDO, FL — While many produce marketers use the PMA Fresh Summit Convention & Expo to launch new products, the sheer size of the event means their launches are not guaranteed to stand out.

That fact is not lost on Chris Veillon, chief marketing officer at Pure Hothouse Foods, a Leamington, ON-based greenhouse grower that markets under the Pure Flavor brand.PureFlavor-UnoBites Nano Tomatoes

“Our focus here at PMA Fresh Summit is to create conversation for our snacking packs, but you have to cut through the noise,” said Veillon. “I feel we have done that with our innovative programs.”

In all, the company launched seven new items at PMA Fresh Summit: SNACKERZ Uno Bites Nano Cucumbers, SNACKERZ Uno Bites Nano Tomatoes, REDZILLA Monster Red Peppers, Stingrays Hot Peppers, Mini Munchie Tomato Snack Pack, Juno Sweet Grape Tomatoes on The Vine and Azuca Sweet Red Grape Tomatoes on The Vine.

Veillon said snacking items are the trend in the industry and the Pure Flavor SNACKERZ line stood out and garnered strong interest from the retailers in attendance at Fresh Summit.

Veillon said the SNACKERZ line features four-pack break-apart packs designed to add convenience to healthy snacking.PureFlavor-UnoBites Nano Cucumbers

“This line is designed to increase consumption and helps our retail partners increase pull,” said Veillon. “And since it is a greenhouse product, we can offer consistent quality on a year-round basis, which also helps retailers plan their programs. We know there is demand for healthy, on-the-go snacking, and as an industry we need to fill that demand.

“We get a lot of joy and pleasure in finding ways to be different, and we want to put the fun back into food,” Veillon added.

In other news, Veillon said the company recently completed Phase 1 of its Georgia greenhouse project, which includes 25 acres under glass. The first phase of the development includes 155,000 tomato plants, which are expected to be ready for harvest in early December.

Phase 2 of the project will bring an additional 25 acres under glass and is scheduled to start in early 2020.

Veillon said the company also broke ground on a new 60,000-square-foot distribution center 10 minutes away from the new greenhouse, just off I-75. The DC is expected to be operational in January.