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NYAS partners with Ibotta to bring discounts to consumers

New York Apple Sales Inc. announced a new partnership with mobile shopping app Ibotta to offer cash rewards to customers across the country. Rebate offers on NYAS apples, including KORU, Snap Dragon and EverCrisp, range from $0.25 to $1.50 in cash back per individual purchase.nyas

Ibotta is one of the most used shopping apps in the United States and connects consumers with leading grocery, retail and lifestyle brands and rewards them for buying their go-to products. Partnering with Ibotta is a turnkey operation for retailers, with no costs and no implementation steps, and helps drives new shoppers and retailers to NYAS products in the process.

“Informing customers that cash savings are available on their favorite apples through the Ibotta app has certainly helped drive new shoppers to our products and has increased sales for both the retailer and for us, the supplier,” said Jim Allen, vice president of sales and marketing at New York Apple Sales Inc. “In addition, the app offers a simple and quick way for the customer to reap significant savings on our apples. It’s a win–win.”  

Crunch Time Apple Growers of Lockport, NY, is currently offering an Ibotta coupon for $1 off the purchase of Snap Dragon Apples. Crunch Time Apple Growers manages two New York exclusive varieties, Snap Dragon and Ruby Frost.

“Snapdragon has a tremendous social media following and the Ibotta program is a dynamic tool that links our online fans to sales at checkout,” said Allen. “The program is measurable, easy to redeem and seamless for both the customers and the retailers.”

Another exclusive apple that is benefiting from Ibotta is EverCrisp. EverCrisp is a sweet, juicy and firm apple that combines the best of its parents Honeycrisp and Fuji and was featured as the January apple-of-the-month at H-E-B stores across Texas. New York Apple Sales supported Ibotta rewards on EverCrisp apple sales as a part of the Texas promotion.

“We’re excited to bring EverCrisp, the apple with the ‘21st century crunch,’ to the public with the help of the Ibotta app,” said Allen. “The program has been easy to implement, and tweak based on our needs, and retailers appreciate that they don’t need to redeem, collect and process rebates. The Ibotta coupon has been a great way to increase exposure of all our apples and has helped increase overall sales.”