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J&D Produce looks to maximize sales with HoneySweet consumer campaign

As part of a commitment to raising awareness of its proprietary HoneySweet onion brand, J&D Produce is announcing a new consumer marketing campaign during the 2019 Viva Fresh Expo featuring nutrition coach and dietitian blogger Stacey Mattinson, whose whole foods approach to health and wellness has been featured in Shape, Women’s Health, Weight Watchers and NBC News.  Stacy--Mattinson 

“Stacey’s passion for produce and healthy eating personifies our company’s values,” said Jimmy Bassetti, president of J&D Produce.  “We’re excited to have her represent us with reaching a younger consumer audience and educating them on the consistent quality and premium, mild flavor of our HoneySweet onion variety that’s available year-round.”

The consumer marketing campaign will launch this summer and will be customized for participating retailers. Mattinson will lead a team of food bloggers to generate excitement and buzz.  Additional activities will include eye-catching point-of-sale displays, a new consumer website, a digital coupon, a social media contest, a retail dietitian resource guide and a recipe and how-to content with video and photography.

“These marketing activities are designed to help retailers maximize sales,” said Bret Erickson, senior vice president of business affairs for J&D Produce.  “While most onions in the industry have a pungency level of five, our HoneySweet onions consistently rates with a pungency level of 1.8 to 2.4, providing us with lots of great information to share with shoppers.”  

Mattinson will be featured in the J&D Produce booth No. 74 during the Viva Fresh Expo at the JW Marriott Hill Country Resort in San Antonio, TX, on Saturday, April 27, where she’ll hand out one of her signature recipes and showcase her HoneySweet Onion Retail Dietitian Resource Guide.  For more information on the HoneySweet onion variety, visit www.littlebearproduce.com.