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Piggly Wiggly partnership places focus on healthy eating

Piggly Wiggly announced that the Healthy Savings program, a wellness program that makes it easier and more affordable to eat healthier, is now accepted at all its Midwest locations.pig

“Customers were asking our stores if we accepted Healthy Savings,” said Gary Suokko, chief operating officer at Piggly Wiggly Midwest, “and we felt we had to be a part of this program to meet shoppers’ needs and help them eat healthier.”

Shoppers can redeem savings at any of the 100 Piggly Wiggly locations in Wisconsin and Illinois. Piggly Wiggly Midwest joins the national Healthy Savings retail network, which is scheduled to grow to over 22,000 store locations later this year.

“Piggly Wiggly cares about their communities and will enjoy serving a broader customer base,” said Chad Kelly, chief marketing officer of Solutran, the company behind Healthy Savings. “The Healthy Savings program brings more shoppers to the stores that accept the card.”

Healthy Savings is sponsored by health plans, non-profits, government entities and individual employers across the United States. The technology behind the program is powered by the S3 Solutions Suite developed by Solutran Inc., a Minnesota-based FinTech company.