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COMPANY PROFILES

Idaho potatoes ‘fly off the shelf’ as more people eat at home
As restaurants and school cafeterias closed across America during the early days of the coronavirus pandemic, people had no choice but to eat out less, and that meant going... Read more
Kingston Fresh: Supplying potatoes for fresh-cut fries for 40 years
Supplying potatoes to the foodservice industry, and specifically frying potatoes for operators making fresh-cut fries, is “the strength of our company,” stated Nick Proia,... Read more
Continental Fresh looking forward to Brazilian mango exclusivity
Continental Fresh, based in Miami, specializes in tropical imports from Latin America to retail, foodservice and wholesale customers in the United States. Albert Perez,... Read more
Nash Produce introduces tray packs to retail stores
In an ever-evolving produce industry, Nash Produce is focused on innovation, quality produce and unrivaled service. Throughout its history, the Nashville, NC-based company... Read more
NJDA champions Jersey Fresh
While the New England Produce Council show won’t be occurring in 2020 due to challenges created by the COVID-19 pandemic, the New Jersey Department of Agriculture knows that... Read more
Honeybear Brands partners with National Honey Board
Many Americans don’t understand that pollinators are responsible for one in three bites of food we eat and their populations are under significant pressure. One partnership... Read more
Kurt Zuhlke & Associates a step ahead of package trends
Kurt Zuhlke & Associates Inc. is a leading innovator of Polyethylene Terephthalate (commonly referred to as PET) packaging for the produce industry. The Easton, PA-based... Read more
Maurice A. Auerbach relies on rich history for success
It takes hard work, dedication and experience to be a success in the produce industry today — especially at a time when the entire industry is facing challenges brought on... Read more
IPC’s international programs respond to coronavirus pandemic environment
In its international marketing programs, as in its domestic programs, the Idaho Potato Commission has made adjustments in response to the new environment brought about by... Read more
Potandon introduces new value-added retail potato product
It was just 18 months ago that Potandon Produce LLC in Idaho Falls, ID, introduced an innovative value-added potato product in the Green Giant Fresh brand called One Step... Read more
Eagle Eye Produce launches new combo bags for Idaho potatoes
Eagle Eye Produce in Idaho Falls, ID, has just introduced a new style retail bag for Idaho red, yellow and russet potatoes in its Harvest Select line. Called combo bags,... Read more
Amid uncertainty in the markets, Wilcox Fresh sees normalcy  in the new potato crop
Foodservice accounts for around 60 percent of business for Wilcox Fresh in Rexburg, ID, and for most of the company’s foodservice customers, business is off by anywhere from... Read more
Idaho russets the backbone of Nonpareil’s business
Nonpareil Farms/Idaho Potato Packers in Blackfoot, ID, which will celebrate its 75th anniversary in 2021, has been specializing in russets from its inception, and russets... Read more
Baldor successfully pivots during the pandemic
During the first weeks of the coronavirus outbreak when restaurants and other food institutions were forced to close, Baldor Specialty Foods saw 85 percent of its business... Read more
Tony Vitrano Co. continues to thrive
When the pandemic first hit, Tony Vitrano, president of Tony Vitrano Co., located at the Maryland Wholesale Produce Market in Jessup, MD, admits things were pretty chaotic... Read more
Colorado heads into 2020 with new Russet and high hopes
Colorado’s San Luis Valley, the state’s foremost potato production area, is seeing the release of a new spud variety, the Rocky Mountain Russet, this year. According to Colorado... Read more
Wada Farms expects excellent 2020 potato crop in Colorado
The 2020 growing season in Colorado’s San Luis Valley “has been wonderful,” said Michele Peterson, who heads the Colorado sales office in Monte Vista for Idaho Falls, ID-based... Read more
Fall is a big deal for Nardelli Lake View Farms
The Nardelli family has been offering field-to-fork produce services for more than a century and Nardelli Bros. Inc. -Lake View Farms continues to be a force in... Read more
Vineland Produce Auction looks forward to the fall season
The Vineland Produce Auction experienced a positive spring and summer, and is looking forward to a “strong fall,” according to the auction’s Carol DeFoor. Asked to recap... Read more
Skyline Potato Co. starts 2020 on optimistic note
Just days before his Center, CO, operation kicked off its 2020 San Luis Valley potato season, Skyline Potato Co. General Manager Les Alderete said he was optimistic about... Read more

Brighter Bites increases access to fresh produce and food literacy
Brighter Bites began its general programming in the Washington, DC, area this month as schools opened during the continuing COVID-19 outbreak and food insecurity among families continues. Food insecurity in Prince George’s County was already a massive problem prior to the COVID-19 outbreak, with an estimated 10.3 percent of Read More ...
Food Lion's bagged apples to help provide 1 million meals
Food Lion is partnering with its customers to help end hunger in the towns and cities it serves. For every bag of specially marked Food Lion gala apples purchased in-store, Food Lion Feeds will make a donation to Feeding America member food banks. In 2019, the bagged apple campaign helped to provide 1 million meals to Read More ...
Starr Ranch Growers goes back to school with fall sweepstakes
Starr Ranch Growers created a back to school sweepstakes to help make the transition back to school a little more fun this year. The Back to School Sweepstakes (#B2SS) showcases weekly school subjects on the company’s social media channels and blog that features life hacks, quick time-saving apple recipes and DIY projects Read More ...
South 40 Snacks' produce position shakes up sunflower seed category
Looking to revolutionize the stagnant in-shell sunflower seed category, South 40 Snacks is partnering with retailers to uniquely position its giant-sized, premium seeds in the produce aisle. The company seeks to emulate the success of pistachio category, driven in large part by innovation on the part of The Wonderful Co. In Read More ...
The Giant Co. goes on hiring spree
The Giant Co. is hiring an additional 4,000 part- and full-time team members to meet the continuing demand for groceries both now and into the busy holiday season. The company hiring spree includes jobs for its new store in Harrisburg, PA, slated to open Oct. 23. Part- and full-time positions at the new location and at Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse