Berry Big news for National Strawberry Month

driscolls33 Driscoll’s has introduced Berry Big strawberries, larger-sized strawberries with versatility for endless everyday eating possibilities. With the same Driscoll’s flavor, this special berry gives consumers multiple bites from just one berry. Quantity is limited and captures the beginning of peak California growing season. Fresh, sweet and juicy big strawberries are packed in a single-layer corrugate package that is 100 percent recycle ready.

“With families focused on well-being and spending more time together, product quality and new usage occasions are high priorities. Our brand is foundational to making those ordinary moments of human connection just a bit more special,” said Frances Dillard, senior director of brand and product marketing. “Customers are also eager for category excitement that will drive purchase intent and trust our brand to deliver on product innovation.”

“We spent more than a year in consumer research to crystalize new usage occasions and understand the ways consumers want to enjoy strawberries,” said Naomi Sakoda, Driscoll’s product marketing manager. “Consumers clearly expressed that naturally big fruit encourages more dipping, slicing, dicing, filling and sharing. We are confident that Berry Big strawberries meet a unique marketplace need and that our product strategy is directly translated from what the consumer wants.”

The product launch is timed for May, otherwise known as National Strawberry Month. Driscoll’s generational farming heritage is steeped in the art and science of growing strawberries for more than 100 years.

Driscoll’s dedicated Research and Development team of agronomists, breeders, sensory analysts, plant health scientists and entomologists are nicknamed the Joy Makers. Today’s Driscoll’s R&D team continues the history of developing proprietary varieties through traditional breeding methods for an optimum delightful eating experience. All of Driscoll’s Berries, including the Berry Big strawberries, come from Mother Nature — no GMOs.

The 18-ounce corrugate package includes the How2Recycle label on the bottom. The label informs consumers how to recycle accurately and where to go if they need to find information specific to their municipality. Driscoll’s is a member of The Sustainable Packaging Coalition and is committed to making packaging more sustainable.

All major North American fresh berry producers announced their commitment to use 100 percent recycle-ready packaging by 2025.

United Fresh LIVE! Community – Collaboration – Innovation
United Fresh LIVE! is a response to an unprecedented challenge to our industry and our world. While citizens around the globe are social distancing and avoiding physical connections, our industry must continue to find creative ways to continue doing business, and trade shows are a large part of that strategy for the fresh Read More ...
Kroger expands plans for high-tech fulfillment centers
The Kroger Family of Cos. and Ocado announced the continued expansion of their partnership with plans to construct three new customer fulfillment centers in the Great Lakes, Pacific Northwest and West regions.   "Kroger is incredibly excited to construct three additional industry-leading Customer Fulfillment Centers across Read More ...
Onions 52 welcomes Food Lion's Clay Jones to sales team
Onions 52 Inc. has welcomed Clay Jones to its sales and business development team. Jones is based in San Antonio, TX, and will be focusing on new account development and expanding business with current customers. “We could not be happier to have Clay join our team,” said Shawn Hartley, vice president of sales. “With Clay’s Read More ...
Simple labeling changes can escalate sales
Simple changes on a produce packaging label can drastically influence consumer purchases of that product. Tony Cook, chief executive officer of Great Lakes Label LLC, said his customers have seen this immediately build retail sales by as much as 30 percent. Cook, who in 1994 started the company in Comstock, MI, credits the Read More ...
Tops' new safety and risk leader
Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania and Vermont, promoted Natalie Fisher to manager of safety and risk for the company. Fisher began her career with Tops in the stores in 2001 and was promoted to various roles until her appointment as safety specialist for the Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse