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New Jersey is primed for a robust peach season

jerseypeach A mild February and March led to cautious optimism for an early peach season in New Jersey. However, a cool, wet April and frosty nights in May led to some spotty losses throughout the state. But, New Jersey is poised for a robust peach season.

From late-June through early September, our Jersey Fresh growers will be supplying harvests of yellow and white peaches throughout the Northeast. At the same time, the New Jersey Department of Agriculture is working alongside the New Jersey Peach Promotion Council to drive consumer demand.

From mid-July through the Labor Day holiday, the peak marketing window for Jersey Fresh peaches, we will be in market with a collaborative digital billboard campaign stretching from the Lincoln Tunnel to the Walt Whitman Bridge targeting consumers as they travel to work, vacation or anywhere else in between.

We’ll also be utilizing a comprehensive social media advertising campaign, complete with YouTube advertisements, Instagram and Facebook contests and peach recipe videos, among other things.

All messaging will remind consumers that Jersey Fresh peaches are top quality and they should seek them out from their favorite retailer. Retailers can assure their customers get the quality they demand given that New Jersey’s peaches and nectarines are picked, packed, shipped and into the hands of retailers in the Philadelphia, New York and New England markets within a day or two of harvest.

We encourage every retailer to source Jersey Fresh peaches and nectarines this summer by contacting their favorite Jersey Fresh growers or suppliers.

Joe Atchison III is the Director, Division of Marketing and Development for the New Jersey Department of Agriculture.

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