New Jersey is primed for a robust peach season

jerseypeach A mild February and March led to cautious optimism for an early peach season in New Jersey. However, a cool, wet April and frosty nights in May led to some spotty losses throughout the state. But, New Jersey is poised for a robust peach season.

From late-June through early September, our Jersey Fresh growers will be supplying harvests of yellow and white peaches throughout the Northeast. At the same time, the New Jersey Department of Agriculture is working alongside the New Jersey Peach Promotion Council to drive consumer demand.

From mid-July through the Labor Day holiday, the peak marketing window for Jersey Fresh peaches, we will be in market with a collaborative digital billboard campaign stretching from the Lincoln Tunnel to the Walt Whitman Bridge targeting consumers as they travel to work, vacation or anywhere else in between.

We’ll also be utilizing a comprehensive social media advertising campaign, complete with YouTube advertisements, Instagram and Facebook contests and peach recipe videos, among other things.

All messaging will remind consumers that Jersey Fresh peaches are top quality and they should seek them out from their favorite retailer. Retailers can assure their customers get the quality they demand given that New Jersey’s peaches and nectarines are picked, packed, shipped and into the hands of retailers in the Philadelphia, New York and New England markets within a day or two of harvest.

We encourage every retailer to source Jersey Fresh peaches and nectarines this summer by contacting their favorite Jersey Fresh growers or suppliers.

Joe Atchison III is the Director, Division of Marketing and Development for the New Jersey Department of Agriculture.

tpn daily signup

Brighter Bites increases access to fresh produce and food literacy
Brighter Bites began its general programming in the Washington, DC, area this month as schools opened during the continuing COVID-19 outbreak and food insecurity among families continues. Food insecurity in Prince George’s County was already a massive problem prior to the COVID-19 outbreak, with an estimated 10.3 percent of Read More ...
Food Lion's bagged apples to help provide 1 million meals
Food Lion is partnering with its customers to help end hunger in the towns and cities it serves. For every bag of specially marked Food Lion gala apples purchased in-store, Food Lion Feeds will make a donation to Feeding America member food banks. In 2019, the bagged apple campaign helped to provide 1 million meals to Read More ...
Starr Ranch Growers goes back to school with fall sweepstakes
Starr Ranch Growers created a back to school sweepstakes to help make the transition back to school a little more fun this year. The Back to School Sweepstakes (#B2SS) showcases weekly school subjects on the company’s social media channels and blog that features life hacks, quick time-saving apple recipes and DIY projects Read More ...
South 40 Snacks' produce position shakes up sunflower seed category
Looking to revolutionize the stagnant in-shell sunflower seed category, South 40 Snacks is partnering with retailers to uniquely position its giant-sized, premium seeds in the produce aisle. The company seeks to emulate the success of pistachio category, driven in large part by innovation on the part of The Wonderful Co. In Read More ...
The Giant Co. goes on hiring spree
The Giant Co. is hiring an additional 4,000 part- and full-time team members to meet the continuing demand for groceries both now and into the busy holiday season. The company hiring spree includes jobs for its new store in Harrisburg, PA, slated to open Oct. 23. Part- and full-time positions at the new location and at Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse