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Bland Farms leads in premium sweets from Peru keeping retailers ‘Sweet’ year-round

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Bland Farms Bin

Bland Farms Onions

For more than 70 years, Bland Farms has defined the sweet onion market and helped crown the Georgia-grown Vidalia Sweet Onion as “king” of the category. In addition to being one of the largest family-owned and operated producers of Vidalias, Bland Farms is a leader and innovator in international growing areas like Peru, ensuring retailers have the sweetest supply available year-round.

Last year, Bland Farms was the largest importer of sweet onions from Peru. This year, Bland is out in front again bringing in the majority of the first imported shipments ensuring a consistent supply for retailers. “The supply chain across all sectors is being affected by the pandemic, but because of our size and 20 plus-year presence in Peru we were able to stay on top of our crop and supply,” said Troy Bland, Bland Farms COO.

For more than two decades, Bland Farms has invested and built trusted relationships alongside their own team of highly qualified farmers and full-time operators in Peru. Due to their year-round operations in the region, Bland was also able to secure additional sweet onion supplies from other Peruvian growers when US growers and importers couldn’t travel to Peru because of this year’s restrictions.

In order to bridge the gap due to this season’s shorter Vidalia supply, Bland Farms sped up imports of their Premium Sweets from Peru to ensure stability for retailers.

“Even with lower volume and shipping delays across the entire category, Bland Farms is leading with a consistent supply of our Premium Sweets, and the quality of our crop looks excellent.” added Sloan Lott, Bland Farms sales manager.

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Despite this year’s challenges, one thing that didn’t change was the optimal growing conditions in Peru. The region has one of the best climates, with little rainfall and plenty of sunshine. “If you bite into a Peru onion and Vidalia onion, you can hardly tell a difference. They are the two sweetest onions that are produced in the world,” said Troy Bland. “Our agronomy staff has worked tirelessly over many years to cultivate this sweet onion in Peru, so we never miss a beat in getting the same wonderful sweet onion to our retailers every day of the year.”

Anchor Sales with Premium Promotions

Sustained shopper demand and increasing year-over-year sales for premium sweet onions anchor the category. Consumers look for sweet onions and take advantage of their versatility in the kitchen 12 months out of the year, making them a must-have no matter the season.

Bland Farms’ Premium Sweet Onions can be packed and merchandised in a variety of different options to maximize department sales: 40 pound shippers, and consumer packs in 2-, 3-, 5-, 6-, and 10-pound bags. Organic Premium Sweets will also be in stock as the season continues.

In addition to standard display bins, Bland Farms provides retailers with dynamic seasonal merchandising programs for a variety of cross-promotions to drive incremental sales. Bland’s Premium Sweet Onion packaging and display bins offer more stopping power and inspiration to purchase.

Throughout the fall, retailers that carry both Bland Farms Premium Sweets and Land O’Frost Premium Sliced Meats will see a coupon for $0.75 off Land O’Frost Premium Sliced Meats on their bags of Bland Farms Premium Sweets. Retailers are encouraged to place secondary display bins by the lunchmeat to help drive sales.

During the month of October, Bland supports Breast Cancer Month with a full line of pink bags, boxes, PLU’s and bins. In addition to raising awareness with merchandising, Bland Farms makes a yearly donation to the Breast Cancer Research Foundation.

No matter the time of year, sweet onions are guaranteed to be on almost everyone’s shopping list. For retailers, it’s all about maintaining a high-quality and consistent supply. Bland Farms’ operational scale and decades of experience in Peru is highlighted this season as they make sure their customers can meet the “sweet” demand of having sweet onions available year-round.

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