CERRITOS, CA — Nearly 300 produce and floral professionals turned out for the Fresh Produce & Floral Council Southern California membership luncheon at the Sheraton Cerritos on Wednesday, Oct. 4.
Fusion Marketing President and Chief Executive Officer Steven Muro was the luncheon's featured speaker, and his enlightening and entertaining speech, The Future of Retail Produce and Floral, highlighted many of the challenges retailers are facing. He said even with the closing of thousands of stores in many retail sectors, "Retail is not dying, but transforming."
Angela Fraser and Miriam Martinez of the California Avocado Commission.
Brian Cook of Pete's Living Greens with Nancy Betancourt, Donald Souther and Bill Vogel of Vision Produce.
Dave Howald of Pear Bureau Northwest, Mark Munger of 4EARTH Farms and Gary Caloroso of Giummara.
Steve Hattendorf and Karen Brux of Fruits From Chile.
Shannon Dambach, Gerrie Pompa and Jennifer Zendejas of FreshSource.
Terence Billingsley and Danny Goforth of Mann Packing.
Garrett Nishimori, Maryam Nikkah, Roxanne Denis and Megan Ichimoto of San Miguel Farms.
Don Gann of Stater Bros. Markets, Jeff Oberman of the United Fresh Produce Association and Tom Oldham of Sterilox.
Kristen Reid of MIXTEC Group, Kelly Craner of B&C Fresh Sales and FPFC Chairwoman of the Board Connie Stukenberg of the California Avocado Commission.
Dennis Gertmenian, retired chief executive officer of Ready Pac Produce, and Frieda Caplan of Frieda's Inc.
Bobby Miller and Jessica Brown of Cabo Fresh.
Rachelle Schulken of Renaissance Food Group with Brad Martin of Perimeter Sales & Merchandising.
Mihae Finnae of Del Monte Fresh and Kori Martin of Oppy.
Nancy Hamilton of Advantage Fresh and Rick Montoya of Westlake Produce.
Eric Veltri and Vance Litherland of Empire Marketing & Strategies flank Fidel Banuelos of Food 4 Less.
Featured speaker Steven Muro, president and chief executive officer of Fusion Marketing, gave an insightful and sometimes humorous presentation on the future of retail for produce and floral.
Brandon Gritters of Interfresh and Susie Rea of Westpak Avocados.
Mike Nunez of Eco Farms, Carlos Preciado and Lacy Garcia of Melissa's Produce, and Erick Coronado of Avocados From Mexico.
Jack Gyben of Progressive Produce and Raul Gallegos of Melissa's Produce.
Marty Craner of B&C Fresh Sales and Kate Reeb of Veg Fresh.
Marvin Quebec of Quebec Distributing and Liane Mast of Stater Bros. Markets and luncheon emcee.