Loading…

New Jersey hosts Eastern Produce Council outdoor meeting

DSC 6461HILLSDALE, NJ — When the New Jersey Department of Agriculture hosted the May 22 meeting of the Eastern Produce Council, it marked the 31st consecutive year that the department had sponsored an EPC meeting.

As usual, the meeting was held outdoors under a tent here at Demarest Farms — and thus is known as the Jersey Fresh Cookout. (This year was the ninth cookout.) By tradition, this was also the last EPC meeting before its summer break; the council's meetings will resume this fall.

EPC President Marianne Santo of Wakefern Food Corp. welcomed everyone to the event on a chilly Tuesday evening before introducing New Jersey Secretary of Agriculture Douglas H. Fisher.

Fisher announced that the department's new website (www.findjerseyfresh.com) would be going fully live the next day, stating, "We're really excited about the new website."

Tom Beaver, the department's director of marketing, said that "a very aggressive" outdoor promotional campaign was set for this season, and that radio spots would be rolling out this weekend, just in time for the Memorial Day holiday.

Denny Doyle of the New Jersey Blueberry Industry Advisory Council told attendees, "We have a tremendous crop right now, and we're just waiting for this weather" to improve. And even with the cool spring in the Garden State, he predicted that Jersey blues would start around June 15, which would be very close to normal.

Dr. Lewis DeEugenio said that "we have a full crop of stone fruit in New Jersey," whose season runs generally from July 1 to Sept. 15.

John Banscher, president of the Vegetable Growers Association of New Jersey, said, "We're having a late start this year" due to the cold weather, but with more seasonal temperatures right around the corner, "things are looking very promising."

Pioneer Growers adds five to its cooperative
Pioneer Growers is a grower-owned cooperative that concentrates on bringing in quality growers that fit into the groups’ offerings and helps to expand on its year-round production. Recently, the Belle Grade, FL-based company added five new local growers to the mix—Agra Products, a Clewiston, FL-based grower; Growers Read More ...
PMA pulls back the curtains on the Fresh Summit 2020 virtual experience
The Produce Marketing Association welcomed guests, suppliers, and media to a public webinar on Thursday, Aug. 13 to get a sneak peek at the Fresh Summit 2020 experience. The event, held each year in October, convenes over 20,000 industry members to share insights, showcase new and innovative products and solutions, and Read More ...
CPMA to support the delivery of Canada’s Surplus Food Rescue Program
The Canadian Produce Marketing Association and its allied partners across the food system are extremely enthusiastic to have been selected to support the delivery of the Surplus Food Rescue Program developed by the government of Canada. CPMA is committed to reducing food waste and helping individuals and communities Read More ...
USDA restricts PACA violators in Florida, New York and Texas
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the Department of Agriculture has imposed sanctions on three produce businesses for failing to meet their contractual obligations to the sellers of produce they purchased and Read More ...
Albertsons shifting its produce paradigm
Albertsons Cos. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce. “We pride ourselves on offering fresh, quality products that surprise and delight our customers,” said Geoff White, Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse