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Special events highlight CAC’s marketing activities

CA-Avo-Month-at-PSM-Wiz-Bang-Bar-Wild-Berry-Froyo-and-CA-Avo-Lime-Fudge-ParfaitJune usually is in the sweet spot of promotable California avocado volume, and this year has been no exception. Since 2012 the California Avocado Commission has marketed June as California Avocado Month. The celebration continued this season with a full slate of marketing activity to support the fruit’s peak availability.

CAC’s California Avocado Month activities this year included a sponsorship of the historic Grand Central Market in Los Angeles and the popular Pine Street Market in Portland, OR. In late May, CAC hosted media previews at these popular food halls. Bloggers and other influential media learned about California avocados from the chefs and California avocado board members Rick Shade and Jessica Hunter.

C&S-Instacart partnership helps 3,000 independent grocers
Instacart and C&S Wholesale Grocers Inc. have partnered to offer e-commerce and same-day delivery solutions to more than 3,000 C&S independent grocery retailers across the U.S. The new partnership shows both companies’ continued commitment to supporting independent grocers across the country and the diverse communities these Read More ...
Sunrise Logistics leveraging technology with new customer portal
Sunrise Logistics has built a successful business on three pillars: people, process and technology. And those three pillars are the basis of a new customer portal the company is now rolling out. Sunrise, located in Ephrata, PA, and a division of Four Seasons Produce, was established in 2006 and offers comprehensive Read More ...
IFCO introduces new RPC Mini Series
IFCO Systems launched a new RPC Mini Series. The Mini Series RPCs are the smallest reusable containers on the market specifically designed for the transportation of fresh food. The size of the RPCs allows retailers, growers and suppliers to efficiently use the available space when transporting convenience food and fresh, Read More ...
Hot veg market could be short-circuited by national unrest
Demand exceeded supply for several vegetable commodities during the first week of June, but the protests and national unrest around the country could impact that by creating supply chain issues. At least that is the view of veteran Denny Donovan, sales manager of Fresh Kist Produce LLC, based in Santa Maria, CA. “We could Read More ...
Basciani Foods kicks off USDA Box Program
As fourth-generation mushroom farmers, Basciani Foods has cemented itself as an expert in the category and have established great relationships with its retailer and foodservice clients through the years. The Avondale, PA-based company is also known for its giving nature, so it was no surprise when Basciani Foods Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse