Loading…

Special events highlight CAC’s marketing activities

CA-Avo-Month-at-PSM-Wiz-Bang-Bar-Wild-Berry-Froyo-and-CA-Avo-Lime-Fudge-ParfaitJune usually is in the sweet spot of promotable California avocado volume, and this year has been no exception. Since 2012 the California Avocado Commission has marketed June as California Avocado Month. The celebration continued this season with a full slate of marketing activity to support the fruit’s peak availability.

CAC’s California Avocado Month activities this year included a sponsorship of the historic Grand Central Market in Los Angeles and the popular Pine Street Market in Portland, OR. In late May, CAC hosted media previews at these popular food halls. Bloggers and other influential media learned about California avocados from the chefs and California avocado board members Rick Shade and Jessica Hunter.

In the Trenches: The diverse levels of produce shrink
Did you ever decide one day to clean the inside of your refrigerator? The first step in tackling this chore is to remove everything and sort through it. In the shuffle some items may have gone past the use by date, others were simply forgotten about in the back of the crisping drawer and have to be discarded. Those in the Read More ...
United Fresh and FPFC team up for 2021 expo
United Fresh Produce Association and the Fresh Produce & Floral Council have teamed up to deliver a combined convention & expo June 24-26, 2021 in Los Angeles. The United Fresh Convention & Expo had been planned for April 2021, but is being moved to June to allow greater flexibility for companies returning to in-person Read More ...
Industry Viewpoint: Defining customer value amid Covid-19
In March, as the world shifted into national emergency mode, food retail revenue climbed to record levels. While demand increased and carefully calibrated supply chains were disrupted, the cost of groceries continued to rise at the fastest pace in decades. These increases were also met with uneasy shoppers who stocked up in fewer Read More ...
Rave apples to be Instagram’s first verified fruit
Stemilt’s newest apple, Rave, has its sights set on something new this year — being the first verified fruit on Instagram. Stemilt’s First Verified Fruit campaign set sail this week where it’s dedicated to bringing rave-worthy content to Instagram users across the country. Stemilt Senior Marketing Manager Brianna Shales is excited Read More ...
Target Interstate Systems increases carrier base in Florida, Texas and Washington
Target Interstate Systems Inc., headquartered at the Hunts Point Terminal Market in the Bronx, NY, specializes in expedited coast-to-coast transportation solutions for perishables and time sensitive truckload and less-than-truckload temperature-controlled and dry shipments. That’s why so many produce companies trust the Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse