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FPFC meets in Southern California

DSC 0064On Oct. 3, the impressive Cerritos Center for the Performing Arts in Southern California served as the venue for the October membership luncheon of the Fresh Produce & Floral Council. More than 250 members and guests attended the event, which featured a moving keynote address by Natalie Grumet, a survivor of both cancer and the horrific Las Vegas mass shooting of a year ago. Using the “This is my story” format, Grumet took the audience through a grueling account of her journey. Her message is that life is full of adversity and each of us has the ability to overcome our own challenges.

Oppy skyrockets into cherry season
As the summer beckons, Oppy is excited to bring the highly anticipated Orchard View cherry brand to eager domestic and international markets, with an extraordinary crop this year that promises incomparable quality. Thanks to an exceptional growing season, Oppy expects cherries of exemplary quality from the Pacific Read More ...
Retailer sees familiar faces take leadership roles
The United Family recently announced three people moving into new leadership opportunities. Tony Crumpton was named the chief merchandising officer; Greg Ammons will move to executive vice president of supply chain and strategic projects; and Chris Farr will be director of e-commerce. Early in his career, Crumpton was a Read More ...
Strengthening the apple category
If retailers want to provide consumers with healthy, grab-and-go snack options, Stemilt suggests they look no further than its Artisan Organics Lil Snappers apples. Lil Snappers kid size fruit is dedicated to serving families a healthy snack they can feel good about consuming during the upcoming summer months. “The COVID-19 Read More ...
PBH pushing Lead the Change Movement
The Produce for Better Health Foundation announced the acceleration of its multi-year, cross-sector Lead The Change Movement. The non-profit’s vision for the future, first introduced to its Board of Trustees in January 2020, unifies produce industry stakeholders and food system thought leaders to close the consumption gap and Read More ...
LGMA's plan to make romaine safer
A special new subcommittee has been appointed by the California Leafy Greens Marketing Agreement to focus on how land adjacent to leafy greens farms may be contributing to foodborne illness outbreaks associated with romaine lettuce.  This action is part of a comprehensive review of all existing food-safety practices required Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse