Strengthening the apple category

stemeeeIf retailers want to provide consumers with healthy, grab-and-go snack options, Stemilt suggests they look no further than its Artisan Organics Lil Snappers apples. Lil Snappers kid size fruit is dedicated to serving families a healthy snack they can feel good about consuming during the upcoming summer months.

“The COVID-19 pandemic has changed grocery shopping habits and it’s encouraging to see both produce sales and organic sales up year-over-year,” said Brianna Shales, Stemilt’s senior marketing manager. “In fact, apples are among the top four organic items in the produce department, making Lil Snappers an excellent bagged item to carry right now.”

Lil Snappers kid size fruit is available in multiple organic varieties, including Gala, Pink Lady, Granny Smith and Fuji — all varieties popular among young consumers. Artisan Organics Lil Snappers are available in three-pound high-graphic pouch bags that stand out among other packaged products and stand up in the fridge to help maximize fridge space.

“Lil Snappers packaging is colorful, bright and extremely eye-catching and easily captures the attention of a young kid scanning the fridge for snack,” said Shales. “Plus, the size of the fruit is an appropriate serving size for children, which leads to a reduction in food waste. It’s a win-win for any parent.”

Shales encourages retailers to act now to carry Artisan Organics Lil Snappers apples through the summer months. While the summer season is a slower time for apple sales, Shales believes carrying organic Lil Snappers apples is an excellent opportunity for retailers to strengthen the category, especially while consumer habits continue to change.

“Lil Snappers market intent and great for online sales, especially while shopping trip frequency is down,” said Shales. “The larger pack size provides enough apples to feed a family with two kids an apple snack every day for a week. This grab-and-go pack drives apple category volumes during the summer months.”

To promote this item, Shales encourages retailers to plan multi-variety ads and use featured banner ads for an online push. While online grocery shopping continues to rise, retailers should maximize their digital channels and social platforms by promoting Lil Snappers through various assets, including photos, video of product in store and resources that Stemilt can provide. Shales also encourages retailers to check Lil Snapper product listings online to ensure information is up to date.

 “Stemilt has resources that retailers can use to accurately portray product details, and share the story of Lil Snappers and our Artisan Organics brand," said Shales. "It’s important that consumers trust the products they purchase and at Stemilt, we strongly believe in total transparency with the consumer and knowing the stories of our products.”

Stemilt’s Artisan Organics program has a 30-year history that now focuses on growing modern organic flavors that consumers will love. Stemilt’s Artisan Organics Lil Snappers is just one successful result of this change.

“We’re able to carry core varieties of Artisan Organics Lil Snappers year-round,” said Shales. “This brand has become a reliable way for retailers to market to families. The grab-and-go pack offers convenience and quality to attract loyal organic shoppers, and new ones too.”

tpn daily signup

Brighter Bites increases access to fresh produce and food literacy
Brighter Bites began its general programming in the Washington, DC, area this month as schools opened during the continuing COVID-19 outbreak and food insecurity among families continues. Food insecurity in Prince George’s County was already a massive problem prior to the COVID-19 outbreak, with an estimated 10.3 percent of Read More ...
Food Lion's bagged apples to help provide 1 million meals
Food Lion is partnering with its customers to help end hunger in the towns and cities it serves. For every bag of specially marked Food Lion gala apples purchased in-store, Food Lion Feeds will make a donation to Feeding America member food banks. In 2019, the bagged apple campaign helped to provide 1 million meals to Read More ...
Starr Ranch Growers goes back to school with fall sweepstakes
Starr Ranch Growers created a back to school sweepstakes to help make the transition back to school a little more fun this year. The Back to School Sweepstakes (#B2SS) showcases weekly school subjects on the company’s social media channels and blog that features life hacks, quick time-saving apple recipes and DIY projects Read More ...
South 40 Snacks' produce position shakes up sunflower seed category
Looking to revolutionize the stagnant in-shell sunflower seed category, South 40 Snacks is partnering with retailers to uniquely position its giant-sized, premium seeds in the produce aisle. The company seeks to emulate the success of pistachio category, driven in large part by innovation on the part of The Wonderful Co. In Read More ...
The Giant Co. goes on hiring spree
The Giant Co. is hiring an additional 4,000 part- and full-time team members to meet the continuing demand for groceries both now and into the busy holiday season. The company hiring spree includes jobs for its new store in Harrisburg, PA, slated to open Oct. 23. Part- and full-time positions at the new location and at Read More ...
Fresh Directions expands team, names new sales and marketing manager
Fresh Directions International (Avocados Plus Inc) is growing its sales and marketing team and appointed Andy Garces to the newly created position of sales and marketing manager. Garces brings his experience in managing creative projects, trade events, branding and consumer engagement experiences to the passionate team of Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse