Loading…

Big debut for Washington apples next week

apelmweieeWith much anticipation, the Washington apples specialty license plates will make their debut next week.  Starting July 1, Washington drivers may order the plates for their licensed vehicles from the Department of Licensing website at https://www.dol.wa.gov/vehicleregistration/specialdesign.html.  Proceeds from the sales and renewals of the plates benefit the Washington Apple Education Foundation.

Late last year the Washington Apple Commission expressed their interest in a plate paying tribute to Washington apple growers to Wenatchee-area state Senator Brad Hawkins.  Senator Hawkins took the lead sponsoring SB6032.  The bill had broad support from senators and representatives from fruit growing regions.  With a good deal of effort, the bill passed the legislature in early March.  It was signed into law by Governor Inslee on March 19.

Specialty license plate pricing is established by the state Department of Licensing through the legislative process.  The purchase price of the Washington apples specialty plate is $77.25.  Annual renewal will be $30.  For each sale and renewal, WAEF receives $28.  The foundation will utilize the funds in support of its scholarship and student outreach activities.

“We anticipate seeing thousands of Washington apples specialty plates on our highways,” said WAEF Chairman Chris Willett.  “The plates provide deserved recognition to growers, employees and all that have helped make Washington’s tree fruit industry world-class.  They also represent dollars that will be spent providing educational resources to kids raised in the industry.”

Annually WAEF awards over $1 million in scholarship assistance to children from Washington’s tree fruit industry.  About 80 percent of the foundation’s scholarship recipients are first-generation college students.  Many of the parents are WAEF scholarship recipients are employed in farm and warehouse labor jobs.

“WAEF is unique in our approach to scholarships.  Our goal is not to get kids to college.  Our goal is for them to thrive in college and graduate on-time with the skills and connections to launch their careers,” Willett further added.  To achieve that goal, WAEF provides ongoing outreach and services to students year-round.  Much of the programming provided to WAEF students is created and executed by volunteers.

tpn daily signup

Brighter Bites increases access to fresh produce and food literacy
Brighter Bites began its general programming in the Washington, DC, area this month as schools opened during the continuing COVID-19 outbreak and food insecurity among families continues. Food insecurity in Prince George’s County was already a massive problem prior to the COVID-19 outbreak, with an estimated 10.3 percent of Read More ...
Food Lion's bagged apples to help provide 1 million meals
Food Lion is partnering with its customers to help end hunger in the towns and cities it serves. For every bag of specially marked Food Lion gala apples purchased in-store, Food Lion Feeds will make a donation to Feeding America member food banks. In 2019, the bagged apple campaign helped to provide 1 million meals to Read More ...
Starr Ranch Growers goes back to school with fall sweepstakes
Starr Ranch Growers created a back to school sweepstakes to help make the transition back to school a little more fun this year. The Back to School Sweepstakes (#B2SS) showcases weekly school subjects on the company’s social media channels and blog that features life hacks, quick time-saving apple recipes and DIY projects Read More ...
South 40 Snacks' produce position shakes up sunflower seed category
Looking to revolutionize the stagnant in-shell sunflower seed category, South 40 Snacks is partnering with retailers to uniquely position its giant-sized, premium seeds in the produce aisle. The company seeks to emulate the success of pistachio category, driven in large part by innovation on the part of The Wonderful Co. In Read More ...
The Giant Co. goes on hiring spree
The Giant Co. is hiring an additional 4,000 part- and full-time team members to meet the continuing demand for groceries both now and into the busy holiday season. The company hiring spree includes jobs for its new store in Harrisburg, PA, slated to open Oct. 23. Part- and full-time positions at the new location and at Read More ...
Fresh Directions expands team, names new sales and marketing manager
Fresh Directions International (Avocados Plus Inc) is growing its sales and marketing team and appointed Andy Garces to the newly created position of sales and marketing manager. Garces brings his experience in managing creative projects, trade events, branding and consumer engagement experiences to the passionate team of Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse